19 Dec 2013

The Christmas Rush Is Here - But For How Long?


It is one week before Christmas and if you run a small retail store, I am sure you are rushed off your feet at the moment as people do the annual "last minute dash" to buy friends and relatives a Christmas gift.

But how long will this last?

There are always busy periods in the life of a small retail business owner - there will always be someone buying in your area, but most small retailers are dependent on one thing - people walking into their shop to buy their goods.

What if you could get your products in front of people anywhere in the world?

What if you could target people specifically looking for your product?

What if you could do this for a fraction of the cost that you are currently paying for things like shop rent and staff wages?

Would this make your business life just that little bit easier?

If your answer is "Oh Yeah!!!" then you have to listen to the latest podcast episode of the BookPals Business Sanity podcast, because in this episode who are going to meet Ezra Firestone and his Brown Box Formula.

Ezra sells physical products online - lots of them - and has created a course he has called the Brown Box Formula, where he will teach you - the struggling small retail business owner - how to do the same.

Have a listen to our chat with Ezra and find out what his Brown Box Formula is all about and see if Ezra's training can make your business life just that little bit easier.

12 Dec 2013

The iTunes Feed Is Working - At Last!!!!


If you have been listening to the BookPals Business Sanity podcast you may have noticed that we have not been encouraging you to subscribe to the podcast feed in iTunes.

This is because we have been having trouble trying to get the podcast feed to work correctly.

We are happy to say that the problem has now been fixed and all podcast episodes (we are up to episode 4 already!!!) are now listed in iTunes.

If you check out the podcasts in iTunes you will see that under each episode you can download an audio transcription of each podcast - we are providing this download because if you are listening to an episode while driving, or out exercising and you hear something that you want to look into further, you won't be inconvenienced by having to listen to the whole episode again just to find a website address or something like that - simply download the audio transcription and everything you are looking for will be there for you.

One thing that needs to be mentioned - you can't download the audio transcriptions direct from iTunes - they only let you access the audios direct - so simply head on over to the BookPals Business Sanity podcast website (or click on the link to the podcast website on the left hand side of our website) to download the audio transcriptions.

We have some wonderful interviews in store for you that we know will make your business life just that little bit easier and after listening to them, if you like what you are hearing, we would really appreciate it if you would leave us a rating on iTunes so that we can get the "word out" to more business owners.

Enjoy!!

9 Dec 2013

We've Cracked Our First 1000!!!


Today marks the day when we had our first 1000 visits to the BookPals Business Sanity podcast.

When you consider that the podcast has been going for little more than a month, we are really pleased with how you are embracing it.

Thank you, if you are one of those people who have taken time out of your busy schedule to listen to one (or all) of the episodes.

We hope that the people we are interviewing and the information that they are providing are making your business life just that little bit easier.

Remember that you can also download audio transcriptions of all episodes in case you want to check back to refresh your memory on something that was said without having to listen to the whole podcast again.

We have some wonderful guests lined up for you, so subscribe to the podcast via iTunes to ensure you are informed whenever a new episode is launched.

If there is anyone you would like us to interview, simply contact us and let us know who this person, or organisation, is and we will do our best to arrange an interview with them.

8 Dec 2013

Calling All Tradies - Calling All Tradies


Another episode of the BookPals Business Sanity Podcast has just been released and if you work in the trade services industry this is a "must listen" to podcast if you are looking for ways to promote your business online.

In this episode we interview Laura de Lacy, of Cyberstart Tradie, you provides web design and online marketing services for people in the trades service industry.

Regardless of whether you are looking for someone to build a first class website for you, or you already have a website and are trying to work out ways to promote your business more online, Laura and her team at Cyberstart Tradie can help you and your trade services business.

Laura is passionate about her business and is committed to helping tradies promote their business online and this becomes obvious throughout the interview - this podcast episode is a wonderful introduction into a business who cares about you - the tradie - and how Cyberstart Tradie can help you generate more business leads via your website and online marketing.

We hope you enjoy this podcast episode and that it, in some way, helps make your business life just that little bit easier.