11 Sep 2013

Podcasting - Online Marketing On Steroids!!!

Well, it has been an interesting 24 hours!!

If you have been following our blog you would know that we "tweaked" our Podcasts Page yesterday and the results were instantaneous!!

Overnight we had a huge increase in visitors to our site.

We usually have around the 5-7 visits a day to our website (be nice - we have only just started!!!) but within 12 hours of announcing the new Podcasts Page there were 32 new visits!!

It just goes to show that more and more people are interested in listening to audio content these days.

Lets face it - it is not often that you get "free time" to learn things when you run your own business

If I can use myself as an example for a moment, the only "free time" I get these days is while driving between appointments, so I find that listening to podcasts is a great way to get answers to questions I may have on running and promoting BookPals.

That's a big part of the reason why we have included a download option on all our podcasts - this way, if you don't have the time to listen to them while sitting in front of your computer, you can download them to listen to them on your phone or tablet device during your commute.

We hope that our podcasts and the ability to either listen to them at your computer, or the ability to download them to listen to them while commuting, assists in making your life just that little bit easier.

While on the subject of podcasts, if you think that doing podcasts might help your business grow, check out Dan Lyons' Podcast Like A Radio DJ course.

This was the course I did earlier this year and I cannot recommend it highly enough.

Dan's course is inexpensive and easy to understand and if you are serious about "getting your name out there" so that more people can learn about your business, I cannot think of a better way to do so.

Check out Dan's course and let us know what you think.

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