13 Apr 2014

What Marketing Method Do You Use?

When you convey your marketing message to customers - or potential customers - do you talk to them, do you talk at them, or do you communicate with them?

It is really important to keep in mind that communication is what the listener does - not what the communicator does (I need to thank Mark Horstman of Manager Tools for this insight here, as this is a saying that he regularly uses on the Manager Tools podcast) - so if you are talking to your customer, or at your customer, they may not be hearing your marketing message because you may not be communicating the correct marketing message to them.

Well, today you get to meet someone who can help you effectively communicate your marketing message to customers and potential customers, because on this episode of BookPals Business Sanity you get to meet Michelle Prak of prakky.com.au.

Michelle has a wonderful story to tell about how she made the "jump" from being a corporate employee herself to where she set up her own small business and now teaches these same corporations that once employed her how to effective communicate to their customers.

Michelle's story is a wonderful example of how opportunity is all around you, so sit back and enjoy this episode of BookPals Business Sanity.


  1. For my business, I implement the well-known marketing strategies like social media and SEO. But along with that, I also depend on text messages as they can provide customers with short and useful info. A lot of my customers have Slack while I don’t so I’ve hired external services to get the facility to send sms to slack instantly.

  2. I don’t suppose many of websites give this kind of information.
    cc domain

  3. That’s really amazing and extraordinary blogs & can help those who get issues in searching this type of information.
    io domain

  4. There's an established track record of producing efficient search engine marketing to enhance web site choices about a lot of small, and sizeable internet business visit this site. Seo Firm is all aware of what will almost certainly provide the finest chance of boosting your on-site traffic, enhancing your presence online and advertising your seo assists on the web.

  5. I thought haven’t read such distinctive material anywhere else on-line.
    List Leverage Matthew Neer

  6. Every business operator demands 100% assistance of your reliable social media marketing solutions, which can do creating sales, hop over to this site visibility and the opportunity to offer you desired effectiveness. Local SEO clients are a respected business great site, which provides the best social media organization in all around the world to ensure more visitors for the company.