13 Apr 2014

What Marketing Method Do You Use?

When you convey your marketing message to customers - or potential customers - do you talk to them, do you talk at them, or do you communicate with them?

It is really important to keep in mind that communication is what the listener does - not what the communicator does (I need to thank Mark Horstman of Manager Tools for this insight here, as this is a saying that he regularly uses on the Manager Tools podcast) - so if you are talking to your customer, or at your customer, they may not be hearing your marketing message because you may not be communicating the correct marketing message to them.

Well, today you get to meet someone who can help you effectively communicate your marketing message to customers and potential customers, because on this episode of BookPals Business Sanity you get to meet Michelle Prak of prakky.com.au.

Michelle has a wonderful story to tell about how she made the "jump" from being a corporate employee herself to where she set up her own small business and now teaches these same corporations that once employed her how to effective communicate to their customers.

Michelle's story is a wonderful example of how opportunity is all around you, so sit back and enjoy this episode of BookPals Business Sanity.


  1. For my business, I implement the well-known marketing strategies like social media and SEO. But along with that, I also depend on text messages as they can provide customers with short and useful info. A lot of my customers have Slack while I don’t so I’ve hired external services to get the facility to send sms to slack instantly.

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