26 Sep 2014
As a business owner, how many times have you groaned when a group of rowdy, dishevelled, obnoxious youths have come into your store, rummaged through your stock and left with little more than a cursive glance at you while you were glaring at them, trying to "will" them out of your business?
What if I were to say to you that instead of trying to work out ways to get them out of your store as quickly as possible, you should be working out ways to keep them coming back to your business time and time again?
This may seem completely counter-intuitive to running a successful business, but keep something in mind - in as little as five year's time these same scruffy youths will be young adults looking for products and services just like yours.
With this in mind, do you want to be the "grumpy old shop owner" who snarled at them five years earlier, or do you want to be "the really nice old shop owner" who greeted them each time they walked in, asked them if you could help them and smiled when they mumbled "Na!!" and continued rummaging through your stock all those years ago?!!!
It's easy to forget that in the blink of an eye these obnoxious youths become our most devout customers, so if you intend to have a successful business for years to come, it makes so much sense to work out ways to have our youth embrace your products and services.
That's why in this episode of BookPals Business Sanity we are so excited to be speaking with Chelsey Marie of iamchelseymarie.com.
Chelsey Marie helps business owners successfully brand their business and at the ripe old age of 22, she is just the person you need to help you market your products and services to a younger demographic.
Our discussion is a wonderful insight into what you should be thinking about when marketing to a younger demographic, so we hope you get great value out of this episode of BookPals Business Sanity.
19 Sep 2014
How many times have you had to stand in front of a judge asking for your case to be adjourned simply because your client still can't find the documentation that they know they have - somewhere - to prove their case?
What if you had direct access to your client's business documentation long before you had to represent them in court?
What if accessing this documentation was little more than the click of a couple of buttons when the time comes where you need this documentation as supporting evidence to represent your client in a court case?
Well, on today's BookPals Business Sanity Podcast Update you find out how, by using BookPals, all your client's business documentation will be at your fingertips whenever you need it.
No more unbillable hours searching for supporting evidence.
No more court adjournments while waiting for your client to hand over the supporting evidence for their case.
Listen to the latest BookPals Business Sanity Update now and start making your business life just that little bit easier.
16 Sep 2014
Well, earlier this morning I conducted a BookPals Business Sanity podcast interview with someone who has just provided me with this invaluable information.
The place where these business decision makers can be found is LinkedIn and the person who provided me with this information is Alex Pirouz of Linkfluencer.com.
Our discussion was a wonderful insight into the power of LinkedIn to market your products and/or services and I know you will get great value out of my chat with Alex when his podcast episode releases.
This podcast episode is still some ways off, but after speaking with Alex, I would be doing you a disservice if I did not let you know about a fantastic free resource Alex has created to help you "get in front" of all these business decision makers on LinkedIn.
Alex has a free video course called Discover The 3-Steps to LinkedIn Mastery and in it he outlines the most effective ways to connect with business decision makers on LinkedIn and then convert these connections into more paying customers for your business.
Check out Alex's free course now and see if it can assist you in creating more business for your business.
13 Sep 2014
As a tradesperson and/or business owner who has been working in your chosen field for years and years now, spend some time thinking about the amount of knowledge that you have built up in your chosen area of expertise?
Now, think about how many times your customers have said to you, "Gee, I wish I was able to do what you do".
What if you could take all that knowledge and experience that you have built up over the years and turn it into a training course where people would gladly pay you to learn what you know?
Well, on today's episode of BookPals Business Sanity you're going to meet someone who can teach you how to turn your offline expertise into an online training course, because today you meet Ellory Wells of ElloryWells.com.
Ellory has created a training course where he teaches you how to turn your years and years of offline expertise into an online training course and have people happy to pay while you teach them how to do what you do.
We hope you enjoy this episode of BookPals Business Sanity.
8 Sep 2014
I have just finished editing a BookPals Business Sanity Podcast interview with a Emily Chase Smith of emilychasesmith.com (I'll get it released as soon as possible - you'll love it!!) and it has reminded me of how many fantastic businesses are out there that can provide business owners with information and resources to help them make running their business just that little bit easier.
If you are a successful business owner who is happy to share the "essence" of your success with likeminded people, we would love to have a chat with you on the Bookpals Business Sanity podcast.
The goal of our podcast is to provide listeners with hints and tips to help make their business life just that little bit easier, so if all you want to do is brag about your achievements - but provide no real value to our listeners in the form of hints and tips to help others with their business endeavours - then BookPals Business Sanity is not the place for you.
If, however, you can provide our listeners with a high level overview of "the secret sauce" that has helped you achieve business success, then we want to talk with you.
Just so you know that this is a "two way street" we will, of course, provide you with ample opportunity to promote your products and/or services throughout your podcast discussion, so if you are happy to help likeminded business owners by providing them with helpful hints on how to run a successful business while at the same time promoting your business to people looking for products and services just like yours (just to give you an idea, we have had over 33,000 downloads to date and we average about 120 visitors to our podcast a day - so you'll get "exposure"!!!) then we want to hear from you.
If you would like to know more, email us and lets talk.
7 Sep 2014
There is nothing about a business going into Administration or Liquidation (you may know it as going bankrupt) that is pleasant.
I know - I was employed by a company many years ago that got into financial difficulties and had to be "wound up" and the impact on the business owner's and staff's lives was devastating.
One aspect of a business going into liquidation that is often forgotten is the importance of all assets being identified and sold off as quickly as possible because this means that the business owners are left with a smaller debt to repay once the business finally closes it's doors.
Well, in this BookPals Business Sanity podcast update, you're going to hear how BookPals will help liquidators in the "wind up" process.
By using BookPals, asset records and associated documentation will be easily accessible and this will allow Liquidators to get on with the job of reducing the burden and stress already being faced by the business owners quickly and efficiently.
We hope that you are never in this situation, however, if the day comes when this aspect of business life impacts on you, we hope that this BookPals Business Sanity podcast update is of benefit to you.
3 Sep 2014
Have you ever had one of those days where you had to drop everything you are doing to tell people about some wonderful information that has just come your way?
Well, today is one of those days!!!
You would remember from a previous blog post that I had recently found out about Kristin Thompson's upcoming Rise Live Event.
Well, knowing how good the feedback has been on Kristin's events in the past, I arranged to have another chat with her on the BookPals Business Sanity Podcast to find out more.
At 1.30am (my time) we jumped on Skype and had a chat (don't you just love international time zones!!!!) and after our chat, the information Kristin provided was so good and the wonderful offer Kristin has extended to BookPals Business Sanity podcast listeners is so generous that I have been up all night putting the podcast together so that you could hear it as soon as possible.
Twelve and a half hours later, here is Kristin Thompson's podcast interview and after you listen to it, get ready to pack your bags, because there is a very good chance that your next trip away is going to be to her upcoming Rise Live Event!!!
If you don't have time right now to listen to my chat with Kristin, quickly check out the webpage we have set up with more information on Kristin's upcoming event, but whatever you do, make sure you have a listen to Kristin's interview when you can, because the information on this episode is "business gold".
I hope you enjoy this episode of BookPals Business Sanity and good night - I'm going to bed!!!! LOL
1 Sep 2014
Quickly think about three businesses.
Ok - times up!!!! LOL
Now, think about what made you think about these three businesses in the first place.
Was it that you loved the color of their logo and/or other marketing material that they use?
Was it because the images that they use bring back childhood memories to you?
Color and image are two aspects of business than can have a huge effect on how potential customers feel about your product and/or service and on today's episode of BookPals Business Sanity you're going to find out how to use color and image to supercharge your marketing message, because on today's episode you get to meet Melanie Perkins of Canva.com.
Melanie and the team at Canva.com provide you with the easiest tools you have ever seen to enhance your marketing message by incorporating color and image into it and you will not not believe how cost effective it is to use Canva.com to really supercharge your marketing message.
We hope you enjoy this episode of BookPals Business Sanity.