26 Sep 2014
Is It Time To Be Paying More Attention To Those Rowdy Youths That Come Into Your Business?
As a business owner, how many times have you groaned when a group of rowdy, dishevelled, obnoxious youths have come into your store, rummaged through your stock and left with little more than a cursive glance at you while you were glaring at them, trying to "will" them out of your business?
What if I were to say to you that instead of trying to work out ways to get them out of your store as quickly as possible, you should be working out ways to keep them coming back to your business time and time again?
This may seem completely counter-intuitive to running a successful business, but keep something in mind - in as little as five year's time these same scruffy youths will be young adults looking for products and services just like yours.
With this in mind, do you want to be the "grumpy old shop owner" who snarled at them five years earlier, or do you want to be "the really nice old shop owner" who greeted them each time they walked in, asked them if you could help them and smiled when they mumbled "Na!!" and continued rummaging through your stock all those years ago?!!!
It's easy to forget that in the blink of an eye these obnoxious youths become our most devout customers, so if you intend to have a successful business for years to come, it makes so much sense to work out ways to have our youth embrace your products and services.
That's why in this episode of BookPals Business Sanity we are so excited to be speaking with Chelsey Marie of iamchelseymarie.com.
Chelsey Marie helps business owners successfully brand their business and at the ripe old age of 22, she is just the person you need to help you market your products and services to a younger demographic.
Our discussion is a wonderful insight into what you should be thinking about when marketing to a younger demographic, so we hope you get great value out of this episode of BookPals Business Sanity.