30 Oct 2014

There's Been A Little Bit More Than Sweeping Happening In This Cleaning Business!!




We have been working with an associate of ours on a project that has really streamlined processes within her business and although it is not directly related to the BookPals project, I wanted to tell you about it because it is so indicative of what we are doing here at BookPals.

Louise Drummond runs a business in South Australia called Personal Touch Home Cleaning and over recent times she has seen a nice little increase in business growth.

As a result of this growth there has been a substantial increase in demand on Louise's time in the form of following up more leads, issuing more invoices for sales, processing more supplier payments and the like.

On top of this all the "back office" functions of the business are all very manually based, so not only did Louise spend all day providing quality cleaning services, but each evening she had to come home to issue sales invoices, pay suppliers and she also had to find time each day to chase unpaid accounts and the like.

The burden of this increase in back office tasks was really wearing Louise down and something had to be done, so we all got our "heads together" and have now come up with a wonderful solution.

Now, instead of spending hours getting details of each day's cleans from her contractors and then having to sit down to manually issue invoices, we helped Louise create a little app that automatically issues invoices as soon as the job is completed!!

As soon as the job is finished, each cleaner accesses this little app on their smart phone and registers that the job has been completed and this automatically generates an invoice to the client, an invoice for the contractor's services and advises both Louise and her bookkeeper that the job has been completed so that the sale and the contractor's invoice can both be entered into Louise's financial system.

Streamlining this process has now given Louise back hours each week that allows her to source more clients, interview more potential contractors and spend more time doing all those other things in her life that are important to her.

I've shared this story with you for one simple reason - as well as working on little projects like the one we have just helped Louise with, we are working like mad to create a product for you in BookPals to take away similar back office "drags" in your business life so make sure your register to find out when BookPals is available for you because it really is going to make your business life so much easier.

25 Oct 2014

Pull In That "Net" - It's Time To Refine Your Marketing Efforts!!!



As a small business owner - particularly if you are just starting out in your business - are you casting out a really broad "net" in an attempt to get as many people to hear about your products and services as possible?

What if I said that everything you are doing is absolutely wrong and you should stop what you're doing straight away and start again?

Well, before you say "What does this boofhead know about my business" have a listen to the latest episode of BookPals Business Sanity and after listening to it, see if you still disagree with me, because in this episode we welcome back John Logar of makeeverydayapayday.com.

You would remember John from a previous podcast episode where we had a wonderful "pre-chat chat" on the dynamics of effectively marketing your business and in this episode we discuss the importance of really "niching down" when marketing your products and services to identify your ideal client and to drive your business forward.

Have your pencil and paper ready to note down some "marketing gold" notes from this episode of BookPals Business Sanity.

19 Oct 2014

Have You Penciled In To Go To The Extreme Small Business Marketing Summit Yet?

You would remember in our previous post where we introduced you to our podcast interview with Wendy Weiss and we made mention of her upcoming Extreme Small Business Marketing Summit.

We thought that we had better provide you with more information on this Summit because this kind of business resource rarely comes your way.

The Summit takes place between the 3rd and the 7th of November 2014 (that's right - it starts in two week's time!!), but before you start saying "I just don't have the time to arrange to get there", guess what - you don't have to - because the Summit is being conducted completely online!!!

Ok, so now that you know you can attend the whole Summit from the comfort of your own home, here's some of things you get when you attend -


  • You get six small business experts who reveal their most extreme secrets on how to get more leads, convert more sales, win more clients and make more money while not driving yourself crazy in the process.
  • You learn how to stop wasting time and start making money on social media sites. 
  • You find out about the one tweak to get customers calling you immediately.
  • You find out about three deadly blunders that 98% of businesses are making and these blunders result in lost sales to smarter competitors.
  • You'll learn two quick techniques that will stop you having to chase prospects because these two techniques have prospects return your call.
  • You get the Number One Cure for every marketer's worst habit.
  • You learn how to achieve all your marketing goals and make more money by spending nothing (that's right - not a "cracker!!!).
  • You learn about the one thing that you must do to get prospects to remember and buy from you long after they first see your marketing.

There is a heap more that you will learn, but I don't want to spoil The Summit by telling you everything. 

Ok, so do you think that the points highlighted above will help you generate more business (this is the part where you say "Yes" - and if you say anything other than "Yes" it might be an idea to re-read the points above again - because I reckon you might have misread what's up there!!!)? 

Assuming you have now said "Yes" to my question above, is your next question - "Ok, so how much is this going to cost me"?

So - are you sitting down - because here we go - 

It costs you NOTHING to attend The Extreme Small Business Marketing Summit.

That's right - Nada - Zilch - Zero - NOTHING!!! 

So, what are you waiting for? 

Register for The Extreme Small Business Marketing Summit now and drive your business to further success.

15 Oct 2014

How Hard Is It To Pick Up That Phone?


Are you one of those business owners who knows - deep down - that the best way to get more customers is by picking up the phone and starting a conversation with people you know will benefit from your product or service?

Now - be truthful - does the idea of picking up the phone to talk to a complete stranger about your product or service absolutely terrify you?

Do any of the following thoughts go through your head -

"How do I start the conversation?"

"What if they ask me a question?"

"What if I don't know the answer?"

"What if they tell me that they are not interested?"

Guess what - all these thoughts are completely normal - if you have not prepared yourself for the conversation you are about to have with these potential clients.

And this is why on today's episode of BookPals Business Sanity you get to meet someone who will teach you how to cold call potential customers confidently and effortlessly, because on this episode you meet Wendy Weiss of ColdCallingResults.com.

Wendy - also known as The Queen Of Cold Calling - provides you with some wonderful tips and resources on how to find just the right potential client and how to structure a conversation with them so that it leads to a sale.

Better still, Wendy talks about her upcoming Extreme Small Business Marketing Summit - that you can attend absolutely free of charge - and learn how to better market your business by absolute professionals in their chosen field.

Get ready to be excited about cold calling potential clients after listening to this episode of BookPals Business Sanity.

10 Oct 2014

It's Time To "Get Over That Wall"!!!


As a business owner, how many times have you really "hit the wall" while running your business and began to question whether all the stress and anxiety associated with being a business owner is really worth it?

What if I was to say to you that what you are feeling is completely normal and almost every other business owner out there has felt the same stress and anxiety at some time in their business life?

"Hitting the wall" is a perfectly natural reaction while dealing with the dynamics of running your own business and the most important thing to keep in mind is that you need to "get over this wall" as quickly as possible so that you can get back to focussing on driving your business forward.

And this is why on today's episode of BookPals Business Sanity we are introducing you to someone who can help you work through this aspect of business life, because on today's episode you meet Rocky Biasi of HumanConnections.com.au.

Rocky specialises in helping people "get over the wall" when the stresses of life begin to impact on them and provides some wonderful hints and tips on how to get back to focussing on the positive things in your life as quickly as possible.

Sit back and thoroughly enjoy this episode of BookPals Business Sanity.

6 Oct 2014

Legal Matters - The Unsavoury Side Of Business


One aspect of running your own business that does not get nearly as much attention that it deserves is what you need to do in the unfortunate event that you find yourself embroiled in a legal dispute.

Civil litigation is a fact of business life and there is nothing worse than having to waste hours trying to track down documentation to support your argument in the event that you find yourself in this unfortunate situation.

Well, in this BookPals Business Sanity update we explain to you how the wasted hours stressing over where to find evidence to support your case simply disappears when you start using BookPals.

Instead of trying to remember where all your documentation has been stored and stressing over whether or not you can find all your supporting evidence in time for the court hearing, once you start using BookPals all your evidence will be little more than a mouse click away from both you and your lawyer for whenever you need it.

Your time should be spent on running a successful business - not on trying to find documentation to be presented in court - so have a listen to this BookPals Business Sanity update and then find out more about BookPals so that you need never worry about finding supporting evidence again.

1 Oct 2014

How Important Do You Think This Is To Future Business Success?



This week has been a fascinating week that has turned into a "Perfect Storm Karma" story that I would like to share with you.

It's all based around the importance of making our children financially intelligent.

Let me set the scene for you - earlier this week I got involved in a LinkedIn discussion about the importance of making our children financially intelligent.

A member of a LinkedIn group I am involved in posted an article about the importance of making our children financially intelligent and asked for comments on the article.

Well, I got on my soapbox, because this is something I am very passionate about - I believe that it's imperative that our children become financially intelligent and I think our schools do a poor job of providing this education to our children.

Let me give you a real life example of what I am talking about - I have a 21 year old step-son and when he was around 11 years of age (my wife and I have been together since he was 6) we started buying houses that needed some "tender loving care" - we would then renovate them and later sell them for a healthy profit.

Tom (my step-son) was always included in our discussions on the buying, renovating and selling of these properties because we felt that it was important that he understood what we were doing and why we were doing it for when he grew up.

Anyway, in his last year of primary school he was asked to become part of what is called a S.H.I.P. class - S.H.I.P. stands for Students of Higher Intelligence Potential - and as part of this class all students were asked to come up with ways to generate income for the school.

Well, he came home from one of these classes quite confused one day because when he was asked what ideas he had to generate income for the school his response was "Why don't we buy some cheap houses, do them up and then sell them?"

Guess what the teacher's response was - "If you are going to make ridiculous statements like that, I won't bother asking for your input again"!!!

Tom - being Tom - just kept quiet and said nothing for the rest of the class, but when he got home and we talked about what happened he said "I don't understand what I said wrong - you and Mum have been doing this for ages".

Needless to say I was upset (mild understatement!!! LOL) and it just so happened that the following week the S.H.I.P. co-ordinator was having a parent/teacher meeting to rave about how good their curriculum was.

Guess who attended - had his say - and was never invited back to another parent/teacher meeting again?!!! LOL

Anyway, after this little debacle I made it a point of making Tom financially intelligent myself, because I had (have) little to no faith that he would get this education in our schools and it looks like what I taught him has paid off!!

Yesterday we had dinner with Tom (he lives away from home now) and he was all smiles because he has negotiated a "deal" with a hotelier he knows that will make him and his mate some nice "coin"!!

The hotel is having some kind of festival/celebration "thing" in a couple of weeks and Tom has arranged for him and his mate to set up a food stall out front of the hotel to cater for the patrons at this event.

Tom is in his last year as an apprentice chef and to hear him describe how he can get the food from their suppliers at "cost" and then make a fantastic "mark up" when they sell it to the patrons at the event warmed the cockles of my heart - financial intelligence in its rawest form - "Buy Low - Sell High" and make a healthy profit!!!!

Anyway, for the rest of the night I just sat their with this silly grin on my face, because it was so heartening to know that those lessons taught all those years ago had paid off.

What are your thoughts on the importance of our children becoming financially intelligent?