30 Nov 2014

Time For All That Hoop Jumping To Disappear!!

As a small business owner, think about the hoops you have had to jump through every time you've paid a visit to your bank manager asking for things like business loans, personal loans and even increases to the limit of your credit card.

All you need is a small increase in your line of credit to help drive your business forward - or to help maintain your standard of living through the "leaner times" - and when you are told how much paperwork you have to produce in order to get this finance, you start believing that you actually asked for the keys to Fort Knox!!!

What if all the records your bank manager required were little more than the click of a button away?

What if - instead of rummaging through boxes of documents trying to find your paperwork - you could give your bank manager direct access to all your financial records via the internet so that they could check everything they needed to themselves?

Well, in this BookPals Business Sanity podcast update you'll find out how - when you start using BookPals - that this is exactly what you will be able to do.

No more "hoop jumping" for money from the bank.

No more stress trying to find documentation to support your loan application.

Have a listen to this BookPals Business Sanity podcast update and then register for the BookPals launch, because BookPals really is going to make your life easier.

21 Nov 2014

Ok, Time To Get A Lesson In Internet Marketing Terms

Are you a business owner who is trying to work out ways in which to get higher up the Google search engine ladder, but when people start talking to you about how to do so, it is like they are speaking to you in another language?

Your question is simple enough - "How can I get my website on page one of Google so that more people find me?" and they start talking about things like "SEO", "Black Hat", "White Hat", "Backlinks" and all these other terms that you hear people talking about all the time - but you have no idea what these terms mean.

Well, on today's episode of BookPals Business Sanity you will be pleased to know that we are talking with someone who will turn all this "Geek Talk" into something that small business owners can really understand, because today we welcome back Sean Kaye of RapidActionCentral.com.

Sean demystifies these internet marketing terms, so instead of standing there pretending you know what is being said, you can focus on whether or not the person talking to you really knows what they are talking about and how they can help you drive your business to greater success.

Get ready for a wonderful introduction into internet marketing "jargon" on this episode of BookPals Business Sanity.

15 Nov 2014

Another Reason To Start Your Own Podcast

Those of you who have been following the BookPals rollout for some time now would know of the BookPals Business Sanity podcast.

You would also be aware that I have been "banging on" for a while now about why starting your own podcast can help attract more potential customers to your products and services.

I received an email today from the iTunes Podcast team that talks about new features that are being included in the Podcast App and after reading it, my first thought was "this is fantastic"!!

Let me share the email I received with you - and pay particular attention to what is said in the section titled iTunes Affiliate Program -

If you're saying "So what?" head on over to the BookPals Business Sanity podcast and have a look under each episode release - do you see the hyperlinked text that reads something like "Find Out More About BookPals Here"?

When you click on this hyperlinked text you will find that it goes to our contact page where you can download our free e-Book and be kept updated on the BookPals launch.

Are you still saying "So what"?

If you are, then let me explain - at the moment, approximately 10 to 12 people each day go directly to our podcast site to listen to our podcasts - and at the same time, we get between 120 to 140 feed hits per day from places like iTunes where people are subscribing to our podcasts and listening to each episode on their device of choice.

Until now, you were unable to have hyperlinked text in the overview of each podcast, but now you can - in other words, people can go directly to our contact page from their device of choice now instead of having to download the podcast - then listen to it - then decide if they want to find out more - then go to our website and/or podcast site - then click on the "Find Out More About BookPals Here" link - and then get access to our free e-Book and BookPals rollout update (I got tired just typing that!!!! LOL).

The easier you can make your "lead funnel" the more likelihood there is of leads converting to customers and this iTunes Podcast App enhancement will go a long way to improving your lead funnel - IF YOU HAVE YOUR OWN PODCAST!!!

So get to it - start your own podcast - register it with iTunes and help drive your business forward - and don't forget, you can learn how to create your own podcast - and advanced podcast - by signing up for Sean Kaye's training on our Resources Page (both courses are towards the bottom of our Resources Page - just look for the yellow microphones there).

13 Nov 2014

How Embarrassing - But All Fixed Now!!!! LOL

Have you ever been out at a function - or a social event with friends - and someone has sidled up alongside you and quietly whispered in your ear "I thought you better know - your fly is undone"?!!!!! LOL

Well, that exact same thing (metaphorically speaking of course!!) happened to me yesterday and I thought I had better let you know about it because it relates to the BookPals Business Sanity Podcast!!!

You will remember back some episodes ago that I interviewed Ellory Wells of ellorywells.com on how to turn your offline expertise into an online business.

Anyway, Ellory has his own podcast called The Empowered Podcast and I have been talking with him about being a guest on his show when the BookPals product launches.

I asked Ellory to check out the first episode of the BookPals Business Sanity Podcast way back in November 2013 so that he could have a listen to it to make sure that the BookPals story would be a "good fit" for the kind of people listening to his podcast and guess what - there was no podcast there!!!!!

I have absolutely no idea where episode one "went", but it was gone - talk about embarrassing!!!! LOL

Anyway, everything is now fixed - and I've stopped blushing!! - so if you have ever tried to have a listen to episode one before - only to find that it wasn't there - it is now!!! LOL


7 Nov 2014

It's Time To Build That List And Launch That Product!!

Ok, so you have been listening to podcasts like BookPals Business Sanity for some time now - and you've been hearing everyone - everywhere - talk about how important it is to promote and market your product or service online.

But where do you start?

It's all well and good to be told that the Internet is the place to be marketing your business, but if you are like many business owners out there, knowing how to market your business effectively online can be very difficult - particularly if you started your business in the "good old days" of newspaper, phone book and television advertising.

Never fear - we promised you that BookPals and the BookPals Business Sanity podcast was going to make your business life just that little bit easier - and this is why on today's episode of BookPals Business Sanity we introduce you to Casey Stevens of BusinessCharisma.com.

Casey specializes in helping business owners grow their business online and in today's discussion she provides some wonderful insights into the types of product launches you can use to market your business online.

Casey also explains the importance of creating a list of potential customers who are looking for the exact product and/or service that you provide and by the end of our discussion you will have a much better understanding of how to more effectively market your business online.

We know you'll enjoy this episode of Bookpals Business Sanity.