28 Dec 2014

The Mortgage Broker's Nightmare


Do you work as a mortgage broker and source loans for small businesses?

How many times have you had a small business owner in front of you trying to arrange finance and when you ask them for their financials the best they can provide you with is what can only be described as a box full of mess - sorry, receipts?!!! LOL

How hard is it trying to explain to these same small business owners that a financial institution will not even consider their loan application until they get their financial records into some kind of legible order?

What if you could say to these same small business owners, "There is a way that you can get your box full of mess - sorry, receipts - into order very quickly and easily and this will give you the best opportunity you have of getting your finance application approved."?

Well, now this facility is going to be available to you - and you can hear more about it on this episode of BookPals Business Sanity.

No more boxes full of mess - sorry, receipts!!! LOL

More chance of your clients getting their loan applications approved.

More chance of you receiving your brokerage fee as a result of your clients getting their loans approved.

Do you think that BookPals will make your business life just that little bit easier?

Then have a listen to this episode of BookPals Business Sanity and after doing so, register for BookPals.

27 Dec 2014

Christmas Is Over - Now What?

Ok, Christmas is over - all the relatives have gone home and everyone loved their presents and the meal you put on for them - you're all refreshed after the past couple of days off - then you jump online and check your bank balance.

Where has all the money gone?!!!!

How could we have spent so much money with the lead up to Christmas?

Is this a familiar story?

Well, you're not alone - many small business owners are confronted with financial stress at this time of year.

The problem is compounded because many of your customers - regardless of whether you sell to other businesses or consumers - may not be buying your products and/or services for another 4 weeks or so because they are taking time off themselves over this time of the year.

So, what are you to do?

One solution is to spend this time relationship building with potential clients.

But where do you find these people when all you hear on the social media sites is a lot of "white noise" but very little that gives you an indication of whether or not the people you are listening to could be potential buyers of your product or service.

This is exactly why BookPals Business XLerator has been created.

Instead of spending hours listening to employees rave about their holidays on the social media sites without a care in the world at this time of year (unless, of course, their employer has a "downsize" in 2015 - but that's another story!!!), join us in the BookPals Business XLerator Community and let's discuss actions and strategies to drive our businesses forward into 2015.

24 Dec 2014

Wendy Weiss Has Another Free Webinar Coming Up



I know it's Christmas Eve - and I know you are madly rushing around getting ready for the guests who will be arriving tonight and tomorrow for the Christmas celebrations - but I have just received advice about an upcoming free webinar that you need to pencil into your diary for mid-January 2015.

Wendy Weiss - The Queen Of Cold Calling - is holding a free webinar on the 15th of January 2015 called Profit Calling: Convert Your Calls To Cash in 2015.

You will remember the fantastic hints and tips Wendy provided in her BookPals Business Sanity Podcast interview and if you've also read her Insider's Guide To Prospecting By Phone you will know the business gems Wendy provides in converting leads into paying customers.

This is why I wanted to get this alert out to you has soon as I heard that Wendy was holding her free webinar in January - I'll let you know more details early in the New Year but in the meantime pencil in 12.00pm Eastern Time on Thursday the 15th of January 2015 as a "Do Not Disturb" time so that you can attend Wendy's Profit Calling: Convert Your Calls To Cash in 2015 free webinar.

22 Dec 2014

Christmas Is Only Days Away - But What Then?


Isn't Christmas time a wonderful time of the year in that you catch up with friends and family that you may not see often - and you get to celebrate the year just gone - but don't you agree that it can also be a most stressful time when you're a small business owner?

At this time of the year I often think back to a discussion I had with my father (who was a small business owner all his working life) many years ago.

Dad always closed down his shop for two weeks every Christmas time and we would go away for a holiday, however, about 10 days into this holiday he would always start getting "fidgety" about getting back to his shop. 

I remember challenging him about this shortly after I started full time employment myself and it was not until I started my own small business almost 30 years later that I began to really appreciate his answer.

The discussion went something like this - 

Me - "Dad, why do you only last a little over a week and then all you are thinking about is getting back to your shop?"

Dad - "Mate, you're now working for a big organization and you get your fortnightly pay each second Thursday - every second Thursday - but it's a little different for me. How often do you think I get paid while we are away on holidays?"

Me - "I know that you don't get paid while you're away, but you have a successful business, so there is always enough money for us to go on holidays - I don't see what the problem is."

Dad - "That's all well and good for you to say that, but if I spend too long away from the shop, how many customers will go somewhere else to get their hair cut (he was a hairdresser) - and I lose a customer for good?"

I recall "brushing this conversation off", thinking Dad was just getting worried over nothing, but since starting my own business back in 2006 I don't think one Christmas has gone by when I have not thought about the same thing. 

Enjoy this time with your family - celebrate the "wins" and forget about the "losses" of 2014 (worrying about them is not going to change anything) - and get ready for a New Year full of more strategies and ideas to drive your business to its next level of success.

Merry Christmas.

19 Dec 2014

What Is Wrong With My Website?

Are you one of those business owners that spent all that money years ago getting a website set up because you were told that it was the best way to promote and market your business and since then, it seems like this same website has been of no help to your business at all?

How long ago was it that you had this website built?

5 years ago?

10 years ago?

Perhaps there lies the problem - the internet and the way people interact with it has changed so rapidly that even if it was built a couple of years ago your website may now be "out of date".

So what are you supposed to do?

If you're like most business owners out there - working all day every day providing quality services to your clients - the thought of learning about how to create an effective website and how to then promote your business via this website is of no interest to you at all.

This is how you feel, but at the same time you know - deep, deep down - that if you don't start promoting your business more effectively online your competitors are going to end up with all your customers.

Well, here at BookPals we promised you that we would provide you with the hints, tips and resources you need to help drive your business forward - and this is why on today's episode of BookPals Business Sanity you get to meet Dan Norris of wpcurve.com.

Dan provides you with an insight into ways you can promote your business more effectively online and best of all, Dan is in that real "sweet spot" age wise to give you this advice - he is young enough to have grown up with the internet, but old enough so that he has seen a multitude of changes to the internet since it started and can provide you with a clear understanding of why your "old" website probably needs updating to more effectively promote your business.

Dan's no-nonsense discussion on how to effectively market your business online is just what we need to hear as business owners frustrated because our websites will not do want we want them to do, so sit back and thoroughly enjoy this episode of BookPals Business Sanity.

12 Dec 2014

A Most Significant Day In The BookPals Rollout!!!



11 December 2014 will go down as a most (if not the most!!) significant day in BookPals history because this is the day that the BookPals community opened up for business!!!

That's right - the BookPals Business XLerator Community is now officially open!!

The one thing that has become obvious since BookPals started is that small business owners in particular are looking for "things" that will help make their business lives easier.

That was the reason why we started BookPals in the first place - to provide small business owners with an easy to use bookkeeping and business reporting tool to collate their financial records, but what we have found during this development is that these same small business owners are trying to find places where they can have access to all manner of resources that will make running their business easier.

And this is why we have created the BookPals Business XLerator Community.

Let me give you an idea of what you will find in there -

First of all you are going to have a place where you can get away from all the noise out there in the social media channels so that you can meet likeminded business owners to talk about things that are impacting on your business and to "bounce" ideas off one another to help drive your business to greater success.

You're also going to have a place where you will be able to announce product launches to a group of people specifically interested in these kinds of launches and you won't need to be concerned that your announcement is going to get drowned out by all the banter that goes on in the public platforms.

You are also going to be able to link your announcements to product and promotional pages you have set up on your product launch - that's right, this is not one of those "closed shop" communities where everyone "whispers" away to one another and you can never get the word out about what you're doing - we want you to use BookPals Business XLerator as a means to get people focussed on business to your landing pages - and to your business promotional pages - so that you increase the chance of more business coming your way.

You are going to be able to access all the BookPals Business Sanity podcasts from directly within the XLerator Community (don't worry - they are still accessible through the usual channels as well) and you will also have access to show notes on each episode - that are not available to non-XLerator members - so that you can download them and use them as a reference guide of all the business "gems" that you get to listen to from our fantastic guests.

It gets even better - Gordon Kay of the Adelaide Hills Business Centre has provided XLerator with his Business Owner Coaching Program notes for you to download and use as a reference guide to help drive your business forward.

If you don't know Gordon from the podcast episode we did with him, he is a successful entrepreneur in his own right and has helped hundreds of business owners across a broad range of business industries create successful and profitable businesses.

You also get direct access to Gordon within the XLerator Community, because he is an XLerator member himself and can answer questions that you have on his training notes, his coaching program, or anything else about business in general.

Best of all, you also get access to the BookPals bookkeeping software when it releases in early 2015 for no extra cost to your membership.

We are working hard to make this the easiest bookkeeping software and business reporting tool you have ever seen, so to have this as part of your XLerator membership is great value.

We are confident that the XLerator Community is exactly what you are looking for if you are a business owner looking for tools and resources to make your business life easier and I would encourage you to sign and up come in to say hi because we know that you will get exceptional value for money by doing so.

I hope to speak to you inside the XLerator Community soon.

8 Dec 2014

Learn About The Most Important Education You Will Ever Get In Business


We've all heard about the importance of being "business savvy", because it is through this knowledge that we come up with the ideas and strategies we need to drive our businesses forward.

What if I said to you that this is not the most important level of "savvy" that you need in your business?

I say this because, regardless of how much "business savvy" you have, if you don't study - or understand - the financials in your business you can find that your business starts crumbling around you - regardless of how busy you are.

And this is why on this episode of BookPals Business Sanity you get to meet Emily Chase Smith of EmilyChaseSmith.com.

Emily has seen the "sad side" of business owners who have not become financially savvy because she used to work as a bankruptcy attorney and as a result of what she saw while working in this field she has now created courses and resources to help business owners become more financially savvy so that they don't find themselves on the "wrong side" of a bankruptcy hearing.

Listen to this episode of BookPals Business Sanity and after doing so, Register for BookPals so that you have access to a system that will help you collate your receipts simply and easily and allow you to become more financially savvy in your business.