20 Apr 2015
A Timely Reminder
As you are already aware, we are working like mad on the upcoming BookPals software release and today I received some information from John Judd of Codeboss (our software developer) that I want to share with you because I think it is a timely reminder of what you should be thinking about if your goal is to create a Software As A Service (SaaS) product.
The article is a YouTube presentation by Kissmetrics called Seven Tips to Get Your SaaS More Customers and Greater Market Share.
Many of the tips are not for the "faint of heart" because when you first listen to them they seem quite counter-intuitive to what you may think is an effective strategy in the early days of your SaaS launch, but listen carefully to the explanations provided by the presenter and you'll begin to understand the value in implementing these seven tips.
Thanks John - a really insightful article.