30 Jun 2015

Time For A HUGE Shoutout!!!

Unless you've been hiding under a rock recently you'll know that the BookPals rollout is in "full swing"!!!

Part of the rollout includes an animation that will explain how BookPals allows you to get back to those things that are most important in your lives and to help us with this animation we are using the services of Simon Kneebone of SimonKneebone.com.

To say that we are impressed with the work that Simon has provided is an understatement - we met with him a few weeks ago and spent an hour or so explaining the marketing message that we wanted to convey and we have been most impressed with how quickly Simon "got" what we wanted and then put together a storyboard of animations for our consideration.

If you think that animations could help you and your business with your marketing message, I would highly recommend Simon's services.


21 Jun 2015

Do You Have An Amazon.com Account? Then Grab Hold Of This One Quick Smart!!!


Are you thinking about starting your own business - or perhaps you're in the process of starting your own business - and are you sitting there saying to yourself "How do I get everything done to get this thing going as quickly as possible?"

Well, I read a book recently that is the best book I have read so far to show you what you have to do to get this idea of yours up and running.

The book is called The 7 Day Startup - You Don't Learn Until You Launch and the author of the book is Dan Norris of wpcurve.com.

You will remember Dan from a previous BookPals Business Sanity podcast interview where he explained landing pages and opt-in forms and I was so impressed with his book that after reading it that I contacted him straight away and asked him to come back onto BookPals Business Sanity to have a chat about it with you.

This is one of those discussions that you must listen to if you want to get a really good understanding of what you have to do to launch your own business because it is a real "down in the trenches" discussion about business and product launches and after listening to this discussion and reading Dan's book you'll get a real appreciation of what's ahead for you.

Sit back and thoroughly enjoy this "no nonsense" BookPals Business Sanity discussion.

7 Jun 2015

What Does The Word "Brand" Mean To You?


What images does the word "Brand" conjure up when you think about this word in the context of your business?

Does it conjure up quality images on your website?

Does it conjure up the perception of reliability in your marketing message?

Does it conjure up a feeling of trustworthiness in your interactions with clients and potential clients?

Associating images like these are important when creating a successful business, but creating a trusted brand requires much - MUCH - more than this.

And this is why we asked Chelsey Marie of iamchelseymarie.com back to BookPals Business Sanity because Chelsey Marie as a definition of brand that will simply blow you away when you hear it.

Have pen and paper at the ready and be prepared to re-evaluate your whole understanding of the word "Brand" after listening to this episode of BookPals Business Sanity.

3 Jun 2015

Proof That Long Distance Partnerships Work!!!

Today was a really interesting day because I met someone for the very first time who proved to me that the whole concept of outsourcing non-essential parts of your business really works.

The person I met was an electrician called Frank - and Frank has been one of my bookkeeping customers for three years now.

The reason why this was so interesting was because today was the first time we had ever met!!!

Let me explain - about three years ago I was asked if I could take over looking after Frank's books by a person I was doing bookkeeping for because this person's daughter was Frank's bookkeeper and she was taking maternity leave to have her first baby. 

Of course I said I would help and was given a "handover" of Frank's data by his then bookkeeper, but Frank was not there at the time because he was out "on the tools".

I received a phone call from Frank a day or so after this handover so that he could introduce himself to me and we tried and tried to arrange our schedules so that we could meet one another and it finally happened today - only "today" is three years later!!!!

Don't get me wrong, we speak to one another several times a week, I issue sales invoices for him most weeks and once a month his data is sent through to me, but until today there was never a pressing need to meet each other so it just hadn't happened.

In fact, we hadn't even arranged to meet each other today - we literally "bumped" into each other because I was at a client's address who is a friend of Franks (in fact Frank referred him to me as a customer) and Frank had just dropped by to see this mate of his without even knowing that I would be there!!!

Today really hit home to me the fact that outsourcing really is the way to go because it really is so easy these days for people to stay connected - even when they are never "near" each other - and now that BookPals is almost here the inconvenience of "posting", "couriering" and "faxing" your data to a bookkeeper who may be in a different town, state - or country for that matter - will simply disappear. 


Oh - I nearly forgot - and it was great to (finally) meet you Frank!!! LOL