23 Aug 2015
Isn't it weird how discussions take place at exactly the time that you need to hear them?
I say this because I had a discussion at a sporting event today and it backs up exactly why we have made available some free training for visitors to BookPals.
Earlier today I was at a judo competition with my son and got chatting to one of the other parents.
During our discussion he made mention that he ran his own business and I asked him what kind of business he ran.
Let me share with you - verbatim - our discussion:
Me: "So, you run your own business?"
Me: "What kind of business is it?"
Him: "Oh, it's just a small business that I run myself."
Me: "What kind of work do you do?"
Him: "It's just trade stuff."
Me: "What kind of trade stuff?"
Him: "Just the normal stuff."
Me: "Any particular trade?"
Him: "Yeah - I'm a carpenter and a builder."
"Why is this important?" I hear you say - it's important because only yesterday I was talking to a mate of mine who is looking for a carpenter to help him with a renovation that he is doing - I have now put this guy and my mate in contact with one another, but this guy could so easily have missed out on this lead because of how difficult is was for him to simply tell me the kind of work he did!!!
What happened today is not unusual - all too often small business owners struggle with how to tell people about their products and services - and this is why when my friend Kristin Thompson told me about free training that she has created on how to better sell your product and/or service on stage I had to get it up on our website straight away to help you better promote and market your business.
I think a lot of small business owners forget that they are always "on stage" when it comes to promoting and marketing their business because they can be asked anywhere - at any time (even at their children's judo competitions!!!) - to talk about their business, so having a talk ready for when you're asked "So, tell me about your business" is imperative if you want to turn more leads into paying customers.
Check out Kristin's training now and get ready for the next time someone says to you "So, what kind of business do you run?"
22 Aug 2015
I want to share with you a comment about business that I heard the other day because it stopped me dead in my tracks!!!
I was listening to one of Chris Ducker's podcast episodes where he was talking to a guy called Brad Burton about - among other things - the entrepreneurial mindset.
During this discussion, Brad Burton made the following comment -
Anyone who has a Plan B is not fully committed to their Plan A.
Have a think about this statement for a minute because I think it is by far one of the most powerful statement I have ever heard about being fully invested in your business idea.
As small business owners, all too often we tell ourselves that we are 100% "in" on creating a successful business - why is it then that almost always we have a "Plan B" in the back of our minds, just in case things go "wrong"?
I'm a firm believer that you can achieve anything if you are totally focussed and committed to whatever it is you wish to achieve and this is why I found Brad's comment so powerful.
Thank you Chris and Brad - not only for the comment above but also for the whole discussion in general - it was a wonderful insight into the entrepreneurial mindset and I got a great amount of value out of your chat.
19 Aug 2015
Are you one of those small business owners who keeps saying to themself "I know I have to get more sales, but I'm just not a good salesperson"?
What if you were shown that effective sales techniques have nothing to do with how "fancy" or "flashy" you are, but are determined by a proven scientific process that attracts people to your product or service?
Well, on today's episode of BookPals Business Sanity you meet someone who will show you the proven science behind effective sales, because on today's episode you meet David Hoffeld of www.hoffeldgroup.com.
David shares proven scientific techniques that actually help your customers make a buying decision and after listening to this discussion you'll begin to understand what you need to do to help more customers say "Yes" to your product or service.
Get ready to increase your "bottom line" after listening to this episode of BookPals Business Sanity.
13 Aug 2015
You would remember that I recently spoke to Dan Norris about his Black Hops Brewing project on BookPals Business Sanity.
Well, the Black Hops Brewing team have created a podcast that they've called Operation Brewing and this is a must listen to podcast if you are interested in starting a business - and that's any kind of business!!!
The podcast is only two episodes in as at time of this blog post, but already the content being provided there will seriously help you if you are thinking about starting - or expanding - your business because the discussions taking place on this podcast are those real "down in the weeds" discussions that people have to have when they make a decision to start a business or drive an existing business to its next level of success.
What I like most about the discussions is that they are raw and to the point (get ready for numerous "F" bombs throughout the episodes as well - these are real discussions by real people serious about creating a successful business) and you will learn the no-nonsense processes required to create a successful business.
I hope that the Operation Brewing podcast gives you an eye-opening insight into what goes into creating a successful business - enjoy!!!
3 Aug 2015
Think back to when you first started your business and think back to what your idea of the "end of the rainbow" looked like.
What I mean by this is what was your idea of having "made it" when your business had reached a point where it allowed you to do the things in life that are most important to you.
Well, on today's episode of BookPals Business Sanity we welcome back a previous guest who has reached a point in his business journey where he is now able to work on a little "pet project" because his business has now reached a point where he can free up time to work on "fun" projects, because on today's episode we welcome back Dan Norris of blackhops.com.au.
You would remember from previous podcast episodes that Dan is running a successful business called WP Curve and the success of WP Curve has now allowed him to start a "not so little" side project with a couple of mates called The Black Hops Brewery!!!
Sit back and dream about what your "end of the rainbow" is going to look like while you listen to this episode of BookPals Business Sanity.