29 Dec 2015

Is There Any Other Name For This But Insanity?

I have to share something with you that happened to me today because - as a small business owner - it really did make me ask the question "Why?".

We are in the Great Ocean Road area of Victoria, Australia for the Christmas period  at the moment and decided to have a look around at some display villages because we are interested in moving to this part of the world at some stage into the future.

For those of you who are not familiar with this part of the world, let me first set the scene - this area is primarily a summer tourist destination where - between the months of December and March - the population basically triples with tourists wanting a "sea change".

Many of these tourists fall in love with the place and over recent years there has been a dramatic increase in the number of people who move to this region to live permanently.

Now - with this in mind - if you owned a business where you were building houses in this area, do you think that this time of the year would be a good time to have your display home doors open each and every day so that people could find out the kind of house you could build for them when they decide to move to this part of the world?

Well, guess how many display homes were open today?

None - that's right, absolutely none!!!

I could not believe it - and I was not the only person astounded at what was happening - because we bumped into at least 20 other people all walking around the "barren wasteland" display village grumbling that they were here on holidays and were thinking about moving to the area but could not speak to anyone about house and land prices.

On further investigation I found out that many of the display homes are re-opening the day that many (most?) tourists will be returning home after their holidays are over and - if these same tourists are really serious about moving to the region - they will have to be inconvenienced by coming back to the area to speak with the builders in the area at some other time.

What happened today really drove home how important it is to be where your target market is.

Sure, we all like to be on holidays when those around us are having a break and sure, it would be great to have the luxury of "shutting our doors" whenever we felt like it but it is so important to remember that as small business owners we have to be there when our leads are looking for our products and services so if this means we have to "jiggle" our time off to fit in with the "quieter demand times" that's simply the price we pay as small business owners.

Are you there when your clients need you?

28 Dec 2015

Christmas Classic 1 - You Don't Need To Be A Fisherman!!!

As you would know if you have been listening to the BookPals Business Sanity podcast series we are re-releasing our most favorite podcasts episodes as voted by you - our listener - over the Christmas period while we have a well earned break before getting straight back into the BookPals rollout early into 2016.

We have called these episodes Christmas Classics and today - in Episode One of the Christmas Classic series - we welcome back John Logar of MakeEveryDayAPayday.com.

We have spoken to John on numerous occasions and he has provided many business gems on how to better promote and market your business, but the episode that resonated with you the most was when John spoke about niching down when targeting your ideal prospect and customer.

With 2016 just around the corner we - as small business owners - are constantly thinking about ways to increase our profits into the New Year, so this discussion with John could not come at a better time because it shows you that you don't have to be throwing "big nets" out to "catch" your target market!!!

Drive your business to greater success in 2016 after listening to this Christmas Classic BookPals Business Sanity podcast episode.

21 Dec 2015

Ok - So We Told A Little Fib!!!

I know - I know - I said in the last BookPals Business Sanity podcast episode that we were having a break over the Christmas period, but after a discussion with a business owner friend of mine the other day I've changed my mind!!!

It's a simple fact of life that we - as small business owners - never really "turn off" from running our business.

How can we? - unlike all the "Corporate Dudes and Dudettes" out there that have the luxury of someone filling their positions while they go on holidays, us "small business owner lunatics" - who are responsible for everything from getting more customers right through to ensuring that the business toilets are clean - cannot afford the luxury of "turning off" over the festive season because if we do, the bills simply don't get paid.

With this in mind, I started thinking about ways in which BookPals Business Sanity can continue to provide you with value over the festive season and what we've come up with is a series of podcasts that we have called the BookPals Business Sanity Christmas Classic series.

The Christmas Classic series is a selection of our "best of" podcasts to help you drive your business forward and best of all, we haven't decided on which episodes are the best - you have, because the episodes chosen for the Christmas Classic series are the ones that have been downloaded the most by you - our listener.

Have a listen to this short podcast that we have created introducing the BookPals Business Sanity Christmas Classic series and we hope that our Christmas Classics help you drive your business forward into 2016.

15 Dec 2015

So - What's Ahead in 2016?

Christmas is nearly here (where did that year go?!!!) and as small business owners, now is the time that we start thinking about what's ahead for us in 2016 and things we can do to make running our businesses easier and more straightforward (remember when all we used to think about was catching up with family and how full our bellies were going to be the day after Christmas?!!! Oh well, the price you pay for starting your own business ah?!!!).

And this is why we have released this BookPals Business Sanity episode - firstly, to wish all of you a very Merry Christmas and a prosperous New Year, but also to let you know that in 2016 we will be making one aspect of your business life - the bookkeeping part of it - so much easier and more straightforward.

Enjoy this episode of BookPals Business Sanity and we look forward to your company again in 2016 (if we don't have speak to you beforehand - you just never know!!! LOL)

5 Dec 2015

A Christmas Gift That They Will Appreciate Long After the 25th Of December!!!

I had a discussion with a long time friend of mine earlier today and he made a comment that has made me really start thinking about the importance of giving "true value" in the gifts that you hand out at Christmas time.

Our discussion was centred around my father - a small business owner who passed away over twenty years ago now - and we were laughing while we reminisced how unsettled he became when he shut down his shop at Christmas time.

Don't get me wrong, our family always went on a wonderful holiday at Christmas time and spent some great times away together, but we often laugh about the fact that after about 2 weeks away from the shop, Dad started getting really "toey" about getting back to work. 

I questioned him about this one day many years after I had moved away from home and was working myself as an employee for a large corporate company and his response was quite blunt and to the point (which was very much my Dad!!!) - 

"Look mate" he said "it's ok for you blokes who work for big businesses not to worry about having time off because you get paid regardless of whether or not you're there, but if I'm away for too long my clients start looking elsewhere to get their hair cut (he was a self employed hairdresser) so after about two weeks I needed to get back to the business so that the bills could get paid and I kept my customers happy so that we could have more of those holidays the next year".

It's only now - almost twenty years later - that I really appreciate his comments back then - it is great to be able to spend quality time with your family at this time of year, but as small business owners we all have those nagging concerns in the back our our minds - 

Will my clients be ok about me shutting down for a while at Christmas?

Will I be able to pay all my bills if things are quiet over the holiday period? 

Will the business run smoothly if I leave it in the hands of a manager while I'm away?

So what has this got to do with BookPals?

One thing that is not going to go away over Christmas - next year - or for as long as any of us are around - is our financial reporting to all the statutory bodies. 

If you're a small business owner you know that as soon as you get back to work after Christmas you'll have all those end of calendar year reports that you need to lodge and all those budget forecasts that you'll need to start thinking about for the year ahead.

If you're the spouse of one of those small business owners and you're saying to yourself "What can I get them for Christmas that I know they'll appreciate?" why not think about giving them a BookPals subscription?

That's right - why don't you give them a BookPals subscription for Christmas?!!!

Before you say "You've got to be joking" answer these couple of questions - 

How many hours are they going to be stuck in their office putting their paperwork together for their accountant next year?

How many times are they going to grumble because they can't find all their business receipts next year?

How many times are they going to be in a bad mood because they have to use some "accounting program" to do their bookkeeping that they don't understand or like? 

Does a BookPals subscription for the grand total of $60.00 per year sound so bad now? 

All you need to do is enter a name and an email address - and they even get to use BookPals for the first month for free to see if they like it!!!

BookPals really is the Christmas gift that will keep on giving to small business owners - do it for them - they will appreciate it.

3 Dec 2015

It's Time To Take Off Those Rose Coloured Glasses!!!

How clear are you on your business direction, purpose, Vision and Mission?

What I mean by this is are you laser focussed on what your business is all about and how you can help potential clients, because if you're not, how then can you benchmark what you're doing in your business against these laser focussed goals?

It is imperative that you have a crystal clear understanding of what you and your business is all about, how you can help potential clients and the road you are going to take to reach your business goals and this is why we invited Cate Richards of trueentrepreneur.com onto the BookPals Business Sanity podcast to have a chat with us.

Cate helps business owners achieve their business dreams by teaching them about what she calls The 7 Clarities Of Entrepreneurship and after listening to this discussion with Cate you will understand the importance of being laser focussed on your business Vision, Mission and Purpose.

Get ready to throw away those rose coloured glasses after listening to this episode of BookPals Business Sanity!!! 

2 Dec 2015

I've Finally Been Dragged Out Of My BookPals Business Sanity Cave!!! LOL

If you've been enjoying the BookPals Business Sanity podcasts and your interest in BookPals has been piqued in any way you may be interested in a presentation that I am giving at the Adelaide Hills Business Centre next Wednesday, the 9th of December 2015.

The presentation is a Table Talk called Bookkeeping now made easy with BookPals where we will be discussing the struggle many small business owners have with completing their financial returns because of all of the "accounting stuff" that they have to work through with the bookkeeping systems currently on the market.

These Table Talks are a great idea because they're not these "stuffy" formal presentations where everyone sits around trying not to yawn and fall asleep while someone "preaches" to them - Table Talks are group discussions between likeminded business owners who get together to help each other work through the insanity that we call running our own small businesses!!!

If you are based in South Australia - or you're visiting this wonderful state and have 90 minutes to spare next Wednesday the 9th of December 2015 - it would be great if you could join us up at the Adelaide Hills Business Centre and be a part of the Bookkeeping now made easy with BookPals Table Talk.

Here's a link to where you can book a seat - I hope to see you there.

Told You BookPals Was Making Your Bookkeeping Easier!!!

As a small business owner, how many times has your Accountant or Bookkeeper said to you "I need your bank statements to complete your returns"?

Well, look what's just been released inside BookPals (check out the bottom left hand book) - now you get to store all your bank statements inside BookPals!!!

All you do is log into your BookPals account and upload your bank statements into your Bank Book and you never have to worry about being asked for your bank statements again 'cause there right there for your Accountant and/or Bookkeeper to check over.

Here's what it will look like for your Accountant and/or Bookkeeper -

All your bank statements sitting there just waiting for them to open and examine if they need to verify any details in your Sales and Purchases Books - dead easy ah?!!!

We told you we were going to make your business bookkeeping easier and more straightforward - and the Bank Book is more proof that we mean what we say - join us!!!