BookPals Business Sanity podcast series we are re-releasing our most favorite podcasts episodes as voted by you - our listener - over the Christmas period while we have a well earned break before getting straight back into the BookPals rollout early into 2016.
We have called these episodes Christmas Classics and today - in Episode One of the Christmas Classic series - we welcome back John Logar of MakeEveryDayAPayday.com.
We have spoken to John on numerous occasions and he has provided many business gems on how to better promote and market your business, but the episode that resonated with you the most was when John spoke about niching down when targeting your ideal prospect and customer.
With 2016 just around the corner we - as small business owners - are constantly thinking about ways to increase our profits into the New Year, so this discussion with John could not come at a better time because it shows you that you don't have to be throwing "big nets" out to "catch" your target market!!!
Drive your business to greater success in 2016 after listening to this Christmas Classic BookPals Business Sanity podcast episode.