24 Dec 2016

How to Stand Out From The Crowd The "Old Fashioned" Way!!!




Well, it's that time of the year again - Christmas is here and this is the time where all us small business owners are supposed to power through the lead up to Christmas, then "wind down" and spend time with family and friends and have a relaxing break.

But it never happens, does it?!!!

I don't know about you, but the Christmas "down time" often does my head in!!!

Sure, there is a brief "lull" before the next year's "storm", but these lulls often give you time to start thinking about the year just past and the year now ahead of you - and it can frighten the hell out of you, can't it?!!!

Where did I go wrong this year?

Where were the holes in my processes?

What strategies can I implement to make my business more successful next year?

You add your own questions to this list here ---

Well, I have just returned home from a quick, last minute dash to the supermarket because we had forgotten something needed for the Christmas dinner tomorrow (of course) and I saw something that really made me think about a way that small business owners can stand out from the crowd.

What I saw was a young couple standing out front of a vacant small business premises - with tape measures, paper and pen in hand - really excited because they are obviously in the process of opening up their own business and were working out ways in which to set up their new shop.

"Ok, so where is this going?" I hear you say, but before I explain let me take a step back:

One sad fact of business life that I have noticed around my local area over the past year is a steady increase in "For Lease" and "For Sale" signs going up in the shopping areas around where I live.

It is a fact of life that the Internet and the online shopping experience is growing at a great rate of knots and the sad consequence of this is that more and more retail outlets are closing their doors as a result.

So, here's the thing - does this present an opportunity for you?

When you are next driving around your own local shopping district, take note of the businesses that have closed and how many of these same businesses sold similar products to what you sell?

Now, if there are no longer businesses in your niche in the area, does this mean that if you moved in to one of these properties you would now be the only business of your kind in your local area that people had "in person" access to?

Let me clarify one point - I'm not talking about if you run a "vanilla" style retail outlet that sells clothes, footwear and all of life's "staples" that people know they can get for pennies on the dollar online, but what if you sell "stuff" that people won't - or can't - buy online?

Fresh fruit and vegetables.

Hairdressing and personal grooming services.

Health and lifestyle coaching services.

Add your own example of "niche" style products and services here ---

Now, something else to keep in mind - all these vacant business premises are owned by landlords who are not currently getting any income from their investments because their properties are vacant - does this provide an opportunity for you to get a long term lease for a fraction of the price it would normally cost you when all these shops were tenanted?

If you're sitting at home over this holiday period thinking about ways to drive your business to greater levels of success, spend a moment thinking about this - who knows, doing business the "old fashioned" way may actually be the best way to stand out from the crowd.

I hope you have a wonderful Christmas and a prosperous 2017.


14 Dec 2016

The Proven Scientific Techniques Behind Successful Selling

Be truthful because we're all friends here - as a small business owner, does the thought of standing in front of people to sell your product or service to them absolutely terrify you?

The idea of having to stand in front of people to sell your products and services can be a very daunting task for many (most?) small business owners, but what if I said to you that there are tried and true scientific principles that you can start using today to make selling much more enjoyable and very - VERY - profitable.

Well, these scientific principles do exist and that's why on this episode of BookPals Business Sanity we have invited David Hoffeld of hoffeldgroup.com back to discuss these principles in depth with you.

David has recently released a book titled The Science of Selling where he outlines decades of proven scientific principles that will help you drive your business to greater levels of success and after listening to this episode you'll begin to understand that effective selling is the only true way to explode your "bottom line".

Sit back and get ready to slam your business into overdrive after listening to this episode of BookPals Business Sanity.

4 Dec 2016

Yo Ho Ho - Here We Go!!!

Well, it's that time of the year again - time to start stressing out like crazy while you think of unique Christmas gift ideas for family and friends!!! LOL

What is it about Christmas - we spend so much time mulling over interesting and unique gift ideas for our family and friends and how often do we hand over a gift to someone after spending hours searching for that gift that is "just right for them" only to get that fake "This is fantastic - thank you so much!!" comment in return and you leave the Christmas party knowing that your gift is going to be stuffed in to a drawer - never to be seen again - until the cupboards are rummaged through some time next year when the person concerned is looking for "junk" to get rid of in a weekend garage (car boot) sale?

Now, if you have a family or friends who run their own small business and you know that they spend hours doing their bookkeeping while all the time hating it because they neither like - nor understand - this aspect of business, how's this for an idea -

Why don't you give them BookPals for Christmas?

Have a think about it for a minute - instead of giving them some trinket that they are going to think about for no more than thirty seconds after you have left their house, you could give them something that will make their business lives easier, because once they start using BookPals they will be able to get their bookkeeping done quickly and easily so that they can get back to doing those things in their lives that are most important to them.

Better still, an annual BookPals membership is probably going to cost you less than that same trinket that's going to get thrown in a drawer as soon as you leave because it costs the grand total of $5.00 per month to use BookPals AND the first month is free!!!

Have a think about it - would you prefer that small business owner friend or relative of yours to give you that fake "This is fantastic - thank you so much!!" comment or would it be better if you gave them a Christmas gift that just keeps on giving all year every year and they will be forever grateful to you?

If you want to give them a gift that will truly be of benefit to them long after the Christmas turkey has been devoured, sign them up for a BookPals membership at www.bookpals.biz - they will appreciate it and will be thanking you for it long into next year.

29 Nov 2016

Why Those One Percenters Make All The Difference

If you've been following the BookPals rollout you will know that we have started the BookPals Video Series where we are showing you how simple BookPals is to use and how it is going to make your business bookkeeping so much easier.

Well, the latest video in the series is well worth checking out because it highlights one of those little "one percenters" that we - as small business owners - long for because we know that they give us much more than a one percent gain in our business productivity.

This video shows you how simple it is to relay messages to people that need to have access to - or provide information on - your financial records.

We call this part of BookPals the Pals section (now you know why we are called BookPals!!!) and when you see how it works, you'll quickly begin to get a clear understanding of how this simple little function will give you back hours and hours of wasted (and unbillable!!!) time over your working year.

Check out the latest BookPals video and let us know what you think.

Oh - and while I think of it - after you've had a look at the video, come on over to BookPals and start getting some freedom back into your life.

9 Nov 2016

When Stupid Is Not Stupid!!!


If you're wondering why there is a picture of a Hercules C-130 cargo plane at the top of this post, just bear with me for a minute, because it will become very clear shortly!!!

If you're a long time reader of the BookPals blog you will know that I have had the privilege of speaking with Mark Horstman of Manager Tools several times in the past on the BookPals Business Sanity Podcast.

You will also know that I connected with Mark after listening to the Manager Tools podcast for several years and earlier today I was listening to an episode of Manager Tools called No Surprises In Reviews when Mark said something that nearly knocked me off my feet!!!

Let me set the scene - part of the discussion focussed on the importance of implementing management strategies that are counter-intuitive to what managers have learnt in the past through what many of us know as "traditional" management training methods.

It was during this part of the discussion that Mark made the following comment -

If It's Stupid - And It Works - It's Not Stupid!!!

This comment stopped me dead in my tracks because the implications of this one sentence are so far-reaching for small business owners trying to differentiate themselves from their competitors.

How often have you - as a small business owner - tried to do everything that every other small business owner is doing to attract more potential customers to your business?

What if - just once - you tried something that seemed "weird" compared to what all your competitors are doing and - as a result of this "weirdness" - more potential customers found out about your product or service?

If you're not attracting more customers to your business through your current marketing efforts, what have you got to lose?

Oh - and the reason for the Hercules cargo plane at the top of this post - way back in the 1980's when I was in the Army I remember being told about how a Hercules should not be able to fly "theoretically" because of the way it had been designed - I wonder if the same people who suggested that the design of this plane was "stupid" are now eating humble pie seeing that this same "stupidly designed" aircraft has transported millions of troops and tons of cargo over millions of kilometers (and/or miles) around the world for decades now?

Food for thought ----

7 Nov 2016

Now You Can See What BookPals Is All About














Have I told you about the new BookPals YouTube channel yet?

Now that BookPals is here for you to process your business receipts quickly and easily, we thought it a good idea to create a YouTube channel so that you can actually see how easy BookPals is to use.

There are already several videos up on our YouTube channel that shows you just how easy it is to upload and record your receipts into your BookPals account and in the coming weeks and months we will be releasing a heap more videos so that you can see first hand just how easy bookkeeping has become now that you have BookPals as an option.

Head on over to our new YouTube channel and see how BookPals is going to make your business life so much easier and let us know what you think.

Now You Can See What BookPals Is All About














Have I told you about the new BookPals YouTube channel yet?

Now that BookPals is here for you to process your business receipts quickly and easily, we thought it a good idea to create a YouTube channel so that you can actually see how easy BookPals is to use.

There are already several videos up on our YouTube channel that shows you just how easy it is to upload and record your receipts into your BookPals account and in the coming weeks and months we will be releasing a heap more videos so that you can see first hand just how easy bookkeeping has become now that you have BookPals as an option.

Head on over to our new YouTube channel and see how BookPals is going to make your business life so much easier.

30 Oct 2016

The Opportunities Are Everywhere - Even When You're Not Looking For Them!!!




Yesterday was one of those days that started out like it could be a real "bummer" and ended up revealing so many business "gems" that I have to share them with you!!!

I'm not sure if I have mentioned this before, but my wife runs a business called Krondorf Trading Co and when we checked her stock out at Rockford Wines on Friday we found that her Apricot Jam and Apricot Almond and Grand Marnier Jam supplies were almost out.

Saturday morning Annie - my wife - gets up early and heads off to her supplier of dried apricots to restock the jam supplies only to find out that her supplier has removed the majority of their supplies from their shelves during renovations and there are no dried apricots available for sale until next week.

What are we to do?!!!

In a last ditch effort to find some dried apricots we packed up the family and headed out to the Barossa Farmers Market in the hope that there may be a stall there that was selling dried apricots - and we hit pay dirt!!!

Not only were there numerous local suppliers selling dried apricots there, but we also met a farmer who has a ton of second grade apricots that they are trying to sell prior to the next harvest of apricots which starts in a couple of months.

I'd better explain something here - second grade apricots don't mean that they don't taste as nice as the first grade - they taste exactly the same only they don't look as "pretty" and because of this they can't be sold at the same price as the first grade apricots.

Now, I'm sure you have already worked out that the "prettiness" of the apricot is not a consideration with jam - because it's turned into jam!!! - so the fact that Annie had found a supplier of delicious apricots for a substantially reduced price is great for her business.

It gets better - we're walking around the market feeling all chuffed about our "apricot win" when we come across a stand run by Paul of Barossa Coffee Roasters.

Now, Annie loves coffee so we head on over to check out what's on offer and while Annie is talking to Paul, I am fascinated by a little electronic device Paul has on his table with a PayPal sign on it.

I asked Paul what this device was and he explained that it is called PayPal Here and is an alternative to processing credit card card payments at a fraction of the cost to having a traditional merchant account.

My ears immediately prick up - Annie has resisted setting up a merchant account for as long as she has been running Krondorf Trading Co because the fees to do so are obscene and when Paul explains to us that you pay a small fee for the "Tap N Go" reader - and then the only fee you get charged is the regular PayPal fee - Annie and I look at one another, smile and say "This is it!!!"

Paul then explains that his coffee is on sale at a small coffee stall over on the other side of the market, so we head on over to this stall, Annie buys a coffee, gives me a sip and when I taste how nice the coffee is (and I'm a tea drinker!!!) we head straight back over to Paul's stall and buy a large bag of his Mexican De Angel Albino Corzo coffee - and I pay for it using his PayPal Here reader to see how easy it is to use!!!

By the end of the day, not only did we have cost of goods for Annie's Jam at a substantially reduced price, but we had also found a cost effective way for Annie's clients to purchase her products with nothing more than a phone call to her.

How many opportunities to increase your business are sitting there in front of you and are being missed simply because they are not being noticed?

26 Oct 2016

Are You Encouraging - Or Discouraging - Customers?



I want to share a trend with you that I have recently seen emerging because I can't for the life of me work out why small business owners are doing this.

Over recent times I have seen a marked increase in small business owners - in particular takeaway food outlets - adding a credit card fee to sales when customers pay using the old "fantastic plastic"!!!

I don't know about you, but this really "erks" me - I know that these same small business owners get hit with a merchant fee based on the amount of each sale, but when the business owners say "Are you ok with the 50 cent credit card fee?" it just seems so trivial in the overall cost of the meal.

Using my family as an example, an average cost for takeaway food for us is around the $30.00 to $40.00 mark so being asked to pay some trivial "credit card fee" seems to me to be a bit of a slap in the face when you take into account the total cost of the meal/s.

I was chatting to a business owner who is doing this to his clients (me being one of them) the other day and I suggested to him that instead of asking for a credit card surcharge, why didn't he just add 10 cents to the cost of everything on his menu.

As I pointed out to him, it is very rare that customers buy less than five "things" from his menu, so if he added 10 cents to the price of everything on his menu he would recoup the credit card fee and then some, because (often) people are buying more than five things at a time.

His reply astounded me - "I couldn't do that - my customers wouldn't be too happy about me putting everything up by 10 cents" to which I replied, "but they're happy having you ask them for an extra 50 cents every time they come in to buy something from you?"

I must have been speaking too fast because he just stood there looking at me with a blank stare, so I collected my order and walked out of his shop shaking me head!!!

This little incident got me thinking about how much we encourage - or discourage - customers to buy our products or services.

Have a think about the interactions you have with your customers and spend some time thinking about whether of not the process to buy from you is quick and easy, or are there a multitude of obstacles that your customers have to "climb over" before they can buy your "stuff"?

23 Oct 2016

How Well Are You Reducing Resistance?


I'm beginning to wonder if I am going mental!!! LOL

Every interaction I seem to have these days reveals business "nuggets" that can be used in any business.

Let me share with you what happened today ---

I arrived back in Adelaide today after a quick, two day trip over to Victoria to celebrate my brother's 50th birthday.

On the way home from the airport I drove past a "Big Box" retailer that is in the process of closing down and I decided to drop in there because my wife is looking for a new cooker for her business and I knew that this retailer has heavily reduced the prices on all their goods because they are only weeks away from closing their doors.

Anyway, I find that cooker up the top there and I knew that it would be exactly what my wife was looking for so after a few pictures of it being sent to her by text - and a couple of discussions with the sales rep - I buy it.

There's only one problem - it won't fit into the back of my car - so this means a quick trip back to a petrol station to grab a hire trailer and then back to pick it up.

When I get to the petrol station I approach the staff at the counter to book the trailer hire and I am directed to a newly set up terminal where I have to choose the trailer I want and how long I want it for online.

Now, the last time I hired a trailer from a petrol station, the process took almost 30 minutes with paperwork having to be filled out, ID presented, two or three trips back and forth to both the trailer being hired and my car to get the registration details (I can never remember the registration number of my car!!!) and all the while, a larger and larger group of patrons are lining up at the counter waiting to pay for their petrol purchases and - as you can imagine - they are kept getting more and more frustrated having to wait for all my paperwork to be completed.

This last experience of hiring a trailer was very much front of mind when I was directed to a terminal away from the main counter area where I could quietly proceed in going through the process of entering all the information into this terminal while the staff at the petrol stationer were free to continue serving customers.

When I returned to the petrol station after collecting the cooker and taking it home, I was even more impressed!!!

I approach the counter staff to complete the return paperwork and I was once again directed back to the same terminal to complete the return process.

I punch in all the details of the return and the system then checks that I have returned the trailer in the time allocated (I had booked it for 4 hours) and once everything "checks out" ok I am directed back to the staff to have my security deposit returned to my credit card.

While the terminal is checking that I have returned the trailer in the allocated period of time I am thinking to myself "In the past, I wonder how many times the petrol station staff been abused by people who return the trailers late and are told that they are going to lose their security deposit? This process is great because if someone does lose their security deposit for returning a trailer late, they can't abuse the staff, because it's the terminal's "fault"!!!"

As someone who has hired many trailers from many petrol stations over many years, this new way of hiring a trailer really did impress me because not only does it make the process very seamless from the hirer's perspective, but it also frees up the staff at the petrol station to continue servicing clients while also reducing the incidence of these same staff members getting abused by disgruntled customers who have done the wrong thing and cop a financial penalty as a result.

What are you doing to reduce resistance between your customers and your business so that each transaction is a quick and seamless process?

21 Oct 2016

Are You Staying True To Your Core?

Today has been a fascinating day and I want to share one aspect of it with you because I think that there's a valuable business lesson in it.

I am on a "Blitz Trip" interstate for my brother's 50th birthday party and I boarded a plane this morning to head over to the celebration.

I can't remember how many flights I have made over the years, but it has been a substantial number and I have become a little blasé about the announcements that are made over the PA system during the flights.

Saying that, an announcement was made today that made my ears prick up - and for all the wrong reasons!!!

Part way through the flight an announcement was made that the cabin crew were going to proceed through the cabin shortly offering a $5.00 "ticket" (I can't remember the exact name) for purchasers to go in the draw to win a $1000.00 price that is drawn each month.

Sure enough, a short time later through came the cabin staff asking if anyone wanted to buy a ticket!!!

My first thought when I heard the announcement was "What?" and then - when I saw the staff walking down the aisle asking passengers if they wanted a ticket - my next thought was "Am I on a flight, or have I taken a "wrong turn" somewhere and ended up in a pub and found myself in the middle of a chook raffle?"!!!

This incident got me thinking about "value adding" to your customer's experience and how the "value add" has to have a direct correlation with the initial experience that they have with you.

We all know the "Would you like fries with your order?" upsell of the major fast food companies and this makes sense to me because it enhances the initial experience you are having with the business, but "Would you like to buy a "raffle ticket" and go in the draw to win $1000.00?" when you are on a flight - really?!!!

What "value adds" are you providing to your customers and are they enhancing your customer's experience with you or are they making your customer scratch their heads in confusion?

9 Oct 2016

Are You Listening To What Your Customers Are Saying?

I can't remember if I have made mention of it before, but earlier this year my wife took over the running of her mother's business called Krondorf Trading Co.

Krondorf Trading Co sells the most delicious jams, mustards, relishes, pickles, sauces and chutneys that money can buy and as well as being online, you can also buy their products from Rockford Wines in the Barossa Valley region of South Australia.

Anyway, each weekend I help Annie (my wife) by going out to Rockford Wines to restock the shelves in cellar door.

I was out there earlier today and I want to share with you comments that the customers were making about her produce because I think it is a wonderful example of the importance of paying very close attention to what your clients are saying about your products or services.

While I was restocking the shelves, a group there was looking over Krondorf Trading Co's products and as I brought more stock out to replenish the shelves I was most surprised with what they were saying about the products.

On the face of it, you would think that customers would say things like "That chutney would go wonderfully on a roast" or "I'd love to try that jam on my toast of a morning" but I was fascinated when I started hearing comments like "Look - that jam has a much darker colour than that other jam" and "Oh look, that mustard is almost orange in colour!!!"

I was even more fascinated when this same group bought a jar of each "colour" - I actually stood there while they said "I've got the green one, why don't you grab a red one" - not once was a comment made about what they were going to use it on - this group was enthralled by the beauty of the colour of the products.

I left the winery with a much greater appreciation of the importance of paying very close attention to what your clients are saying about your products and services - on the face of it, you may believe that customers buy from you for one reason, but when you are paying close attention to what they are saying about your products and services, the reasons why they buy from you may be very different to what you first thought.

As an aside - regardless of whether or not you are interested in the colour or the taste - check out the products on offer at Krondorf Trading Co - they are absolutely delicious!!!

How Close Is This To Your Life?

I had a most interesting discussion with some friends of ours that we had not seen in ages last night and I want to share this discussion with you to see if you can relate to it in any way.

This couple run their own small sports store business - they're both "gym junkies" who love health and fitness and sell gym gear, health food supplements and that sort of thing both online and through gyms and health food outlets in their local area.

They have two boys - 14 and 11 - who are mad keen sportsmen themselves - the 11 year old loves his "footy" and the 14 year old shows some real potential at basketball (he's already over 6 feet tall - what are we feeding them nowadays?!!!).

Anyway, we got talking about the BookPals project.

Let me explain how the conversation got around to BookPals - this couple was complaining about how chaotic their lives are and how they never seem to have time to do anything themselves anymore because their time is totally consumed with their work and taking their kids to their chosen sports.

I suggested to them that BookPals was the answer and they asked "How?"

My reply was quite simple - "Why do you have to be sitting at home doing your bookkeeping?"

They looked at each other for a minute and then he said "Well, where else do you do it? Our bookkeeping program is on my computer in the office and I am not carrying that around with me everywhere I go".

My reply was quite simple - "When was the last time you didn't have your iPad at your kid's sporting events?" (Full disclaimer - I already knew the answer because they take photos of their kids at their sports matches all the time to help them improve their game!!!).

His reply - "We always have the iPad with us when we are at their games."

My reply - "Then do your bookkeeping at quarter and half time breaks while you're waiting for the boys to come back on and continue their games!!!"

Lets face it - the reality of small business life is that it is a constant turmoil because we are always running around doing everything else we have to do as well as all the "business stuff" that is forced upon us, but there is always those "5 minutes here and 10 minutes there" down times throughout the day where we can grab a receipt, take a quick photo of it with our iPad or tablet and then either check a few numbers while we are there to finish processing it or - if the "siren sounds" for the game to begin again - just leave finishing our bookkeeping until we get time to look at it again at the next break - or some other time when we have a spare moment.

BookPals has turned bookkeeping into a quick "filler" between game and ad breaks on TV so that now - instead of spending hours out in an office, missing out on your kid's sports events and missing out on quality time with your family and friends - you simply grab your tablet when you get a quick 5 minutes, upload your receipts into your BookPals account, finish off the bookkeeping while you are there or just leave it until later, safe in the knowledge that you know where all your receipts are.

Your bookkeeping is no longer a chore - join us at BookPals now and get back to doing those things that are most important in your life.

4 Oct 2016

Change - It's Inevitable

As small business owners, we are constantly reminded that change is an ever present aspect of our lives that we should be ready and willing to embrace.

These kinds of comments are are all well and good in theory, but let's be truthful with ourselves -

Are we truly ready for change when it does hit us?

Well, in this episode of BookPals Business Sanity we put that questions directly to you -

Are you ready for change?

To highlight the importance of how important it is to be ready for the changes that throughout our lives I have highlighted two instances that I have recently been involved in - one is fantastic and the other is absolutely tragic - that will impress upon you the importance of having systems and processes in place if ever (whenever?) you get hit by these unexpected changes in your life.

Start having a serious think about how you prepare for changes in your life after listening to this thought provoking episode of BookPals Business Sanity.

26 Sep 2016

The Dream Has Become A Reality - Say Hello To BookPals!!!!

Remember all those years ago I started "banging on" about what we were going to do at BookPals?

Remember it had something to do with giving small business owners a bookkeeping solution that was simple to use?

Remember it had something to do with not needing to understanding accounting principles to use it?

Remember it had something to do with being able to do your bookkeeping in the comfort of your lounge room chair during ad breaks on TV?

Well, after 6 years of blood sweat and tears ---

After more pivots than a basketball player on speed ---

After more twists and turns than a mountain bike rider racing down Mount Everest ---

BookPals is now here for you to use!!!

So, let me tell you what BookPals is all about:

Are you are small family business?

Between running the business and everything else going on in your life, do you feel a little like this -


Somewhere inside all this chaos, are you trying to do your bookkeeping and have neither the time - nor the inclination - to understand the accounting principles behind the bookkeeping systems currently on the market?

If you just answered "Yes", "Yes" and "Yes" then BookPals is for you!!!

BookPals is for all you small businesses who are not interested in all the complex accounting "stuff" that you have to put up with when using the bookkeeping systems currently on the market.

If all you want to do is get your receipts into a place where your Accountant can access them at tax time, then BookPals is for you.

BookPals is not for businesses that pay their staff salaries and wages - it is for sole traders and sole proprietors, where the owners pay themselves and sort out their wages and "PAYG tax stuff" with their accountant at the end of each financial year.

It does not have all this complex "journal stuff" and things like that inside it - instead of trying to turn you into some kind of Pseudo-Accountant, all you do with BookPals is record what you do in the real world - you enter sales when you sell stuff and you enter purchases when you buy stuff - that's it!!!

Best of all, all your receipts and sales invoices get kept with the records inside BookPals - that's right, instead of having to rummage through shoeboxes full of receipts trying to find a receipt if ever you need one, now the receipt is right there at your fingertips alongside each transaction.

Oh yeah - and you also get to keep your bank statements right there with your sales and purchases so that your Accountant can check things if ever they need to.

Best of all, you can do all your bookkeeping without ever leaving the comfort of your lounge room chair because you can use BookPals on any tablet device and do your bookkeeping during ad breaks on TV.

And guess what - you can even attach your receipts to each transaction using your tablet's camera while you're sitting there!!!

In other words, all the hassle of business bookkeeping has now gone - once you start using BookPals.

So, what are you waiting for - check out BookPals now and see if it's right for you and if it is, start turning the mundane chore of business bookkeeping into a quick task that you can do anywhere and at anytime.

In other words, it's time to get more freedom back in your life by using BookPals - Join Us ---


The Dream Has Become A Reality - Say Hello To BookPals!!!!

Remember all those years ago I started "banging on" about what we were going to do at BookPals?

Remember it had something to do with giving small business owners a bookkeeping solution that was simple to use?

Remember it had something to do with not needing to understanding accounting principles to use it?

Remember it had something to do with being able to do your bookkeeping in the comfort of your lounge room chair during ad breaks on TV?

Well, after 6 years of blood sweat and tears ---

After more pivots than a basketball player on speed ---

After more twists and turns than a mountain bike rider going down Mount Everest ---

BookPals is now here for you to use!!!

So, let me tell you what BookPals is all about:

Are you are small family business?

Between running the business and everything else going on in your life, do you feel a little like this -


Somewhere inside all this chaos, are you trying to do your bookkeeping and have neither the time - nor the inclination - to understand the accounting principles behind the bookkeeping systems currently on the market?

If you just answered "Yes", "Yes" and "Yes" then BookPals is for you!!!

BookPals is for all you small businesses who are not interested in all the complex accounting "stuff" that you have to put up with when using the bookkeeping systems currently on the market.

If all you want to do is get your receipts into a place where your Accountant can access them at tax time, then BookPals is for you.

BookPals is not for businesses that pay their staff salaries and wages - it is for sole traders and sole proprietors, where the owners pay themselves and sort out their wages and "PAYG tax stuff" with their accountant at the end of each financial year.

It does not have all this complex "journal stuff" and things like that inside it - instead of trying to turn you into some kind of Pseudo-Accountant, all you do with BookPals is record what you do in the real world - you enter sales when you sell stuff and you enter purchases when you buy stuff - that's it!!!

Best of all, all your receipts and sales invoices get kept with the records inside BookPals - that's right, instead of having to rummage through shoeboxes full of receipts trying to find a receipt if ever you need one, now the receipt is right there at your fingertips alongside each transaction.

Oh yeah - and you also get to keep your bank statements right there with your sales and purchases so that your Accountant can check things if ever they need to.

Best of all, you can do all your bookkeeping without ever leaving the comfort of your lounge room chair because you can use BookPals on any tablet device and do your bookkeeping during ad breaks on TV and guess what - you can even attach your receipts to each transaction using tablet's camera while you're sitting there!!!

In other words, all the hassle of business bookkeeping has now gone - once you start using BookPals.

So, what are you waiting for - check out BookPals now and see if it's right for you and if it is, start turning the mundane chore of business bookkeeping into a quick task that you can do anywhere and at anytime.

In other words, it's time to get more freedom back in your life by using BookPals - Join Us ---


The Dream Has Become A Reality - Say Hello To BookPals!!!!

Remember all those years ago I started "banging on" about what we were going to do at BookPals?

Remember it had something to do with giving small business owners a bookkeeping solution that was simple to use?

Remember it had something to do with not needing to understanding accounting principles to use it?

Remember it had something to do with being able to do your bookkeeping in the comfort of your lounge room chair during ad breaks on TV?

Well, after 6 years of blood sweat and tears ---

After more pivots than a basketball player on speed ---

After more twists and turns than a mountain bike rider going down Mount Everest ---

BookPals is now here for you to use!!!

So, let me tell you what BookPals is all about:

Are you are small family business?

Between running the business and everything else going on in your life, do you feel a little like this -


Somewhere inside all this chaos, are you trying to do your bookkeeping and have neither the time - nor the inclination - to understand the accounting principles behind the bookkeeping systems currently on the market?

If you just answered "Yes", "Yes" and "Yes" then BookPals is for you!!!

BookPals is for all you small businesses who are not interested in all the complex accounting "stuff" that you have to put with when using the bookkeeping systems currently on the market.

If all you want to do is get your receipts into a place where your Accountant can access them at tax time, then BookPals is for you.

BookPals is not for businesses that pay their staff salaries and wages - it is for sole traders and sole proprietors, where the owners pay themselves and sort out their wages and "PAYG tax stuff" with their accountant at the end of each financial year.

It does not have all this complex "journal stuff" and things like that inside it - instead of trying to turn you into some kind of Pseudo-Accountant, all you do with BookPals is record what you do in the real world - you enter sales when you sell stuff and you enter purchases when you buy stuff - that's it!!!

Best of all, all your receipts and sales invoices get kept with the records inside BookPals - that's right, instead of having to rummage through shoeboxes full of receipts trying to find a receipt if ever you need one, now the receipt is right there at your fingertips alongside each transaction.

Oh yeah - and you also get to keep your bank statements right there with your sales and purchases so that your Accountant can check things if ever they need to.

Best of all, you can do all your bookkeeping without ever leaving the comfort of your lounge room chair because you can use BookPals on any tablet device and do your bookkeeping during ad breaks on TV and guess what - you can even attach your receipts to each transaction using tablet's camera while you're sitting there!!!

In other words, all the hassle of business bookkeeping has now gone - once you start using BookPals.

So, what are you waiting for - check out BookPals now and see if it's right for you and if it is, start turning the mundane chore of business bookkeeping into a quick task that you can do anywhere and at anytime.

In other words, it's time to get more freedom back in your life by using BookPals - Join Us ---


12 Sep 2016

This Is Why I Hate Baseball!!!


We often use sports to draw analogies with business events and - on most occasions - this is done for positive and constructive reasons, but occasionally these same analogies can be used for really crappy reasons.

Unfortunately, I have to share one of those crappy reasons with you here today.

Sometimes life throws some really demanding "curve balls" at you and in this episode of BookPals Business Sanity I have to share one of those "curve balls in life" examples with you.

A long time customer of mine has found themself in a situation where they are unable to do many of the processes that are required to run their business efficiently and because of this, the business could - potentially - be at risk of losing clients.

Fortunately in this situation the matter has been resolved, but it is a stark example of how life can throw curve balls at you as a small business owner and because of this, it is so important to be ready for when these types of events happen.

Think long and hard after listening to this episode of BookPals Business Sanity and then start thinking about what "holes" need to be filled inside your business.

31 Aug 2016

The Solution To Poor Management Practises Has Now Arrived!!!


In your role as a manager, how many courses have you attended, books have you read and well meaning suggestions have you listened to by those around you on how to get the most out of your staff and everything you've studied, read, or listened to has had little to no effect on your ability to more effectively manage those that you are in charge of?

Well, the answer to your dilemma is now at hand, because Mark Horstman - co-founder of Manager Tools - has recently released a book called The Effective Manager.

You would remember Mark from a previous BookPals Business Sanity podcast interview where we discussed the Manager Tools principles on effective management and when I found out that Mark had written a book on these principles, I jumped straight on to Skype to chat with him about his book.

In this discussion, Mark gives you an insight into the tried and true principles behind effective management and how - by reading and implementing the principles outlined in his book - you will have the resources and education necessary to make yourself an absolute "A-Lister" in the art of effective management.

I've said it before and I'll say it again, sit back and prepare yourself for an audience with Effective Management Royalty by listening to this episode of BookPals Business Sanity.

26 Aug 2016

Evolution - An Inevitable Fact Of Life



This post comes to you with a heavy heart 8=(

I dropped in to my local post office today to check for mail and while there I happened to glance up and notice that the old video store across the road had closed down.

I wandered across road after checking for mail (none again - how unusual!!!) and I stood out front of the old video store for about 5 minutes, gazing in through the front window, looking at the dismantled shelves strewn all over the floor and reflecting back on the times - and dollars - that I had spent in there.

Remember when video stores first opened?

You'd be there with the kids every weekend looking for the latest release and you almost always had to put your name down on a waiting list for the latest new releases because they were booked out weeks in advance.

Then the videos started to get replaced by DVD's (and later Blu Ray's - I never quite got those, but that's another story!!!) where the sound and quality of the picture just kept getting better and better and watching a movie at home was just like going to the movies (and best of all, you could pause the movie whenever you wanted to for rest room and snack breaks!!! LOL).

Then something strange happened - all of a sudden we started going to the video store less and less.

It wasn't like we'd stopped watching TV - it was just that now we had things like YouTube and things like Netflix and there were less and less reasons to rent DVD's.

Did you also notice that our spending habits also changed whenever we went to the DVD store?

Now - instead of going there to rent an overnight new release - we could buy ex-rental new releases at pennies on the dollar because the video store had started selling all their excess stock.

Slowly, but surely, our need to visit the video store became less and less important until - finally - the old video store took it's last gasping breathe because it was no longer relevant.

Why am I sharing this with you?

Have you - as a small business owner - noticed a slow decline in your customer base and are you sitting there thinking to yourself "What's happening here?".

Well - if you are - step back from your business for a moment and think about how relevant it is today compared to when you first opened up your business all those years ago.

Ask yourself the following questions -

"Are my products as necessary now as they were when I first started my business?"

"Is it as easy for customers to access my products as it was when I first started selling them?"

"What has changed in my market from when I first started my business?"

I am posing these questions to you for one very simple reason - your product or service may very well still be required by your target market, however, evolution has dictated that there needs to be a change in the way you provide your product and service and you may not be changing your processes to meet this evolution of change.

After reflecting on the questions posed above for a while, now ask yourself the following questions -

"How can I make it easier for customers to access my products?"

"How can I identify the exact demographic that still needs my product?"

"Where is this demographic "hanging out"?"

"What's the best way to let them know about my product now that I know where they're "hanging out"?"

It's the answers to these kinds of questions that will determine whether or not your business can evolve to it's next level of success, or if you have old customers standing in front of your empty store reflecting on the good times that were once had there.

19 Aug 2016

Journals - It's Just Like Playing On A See Saw!!!

I have been having a discussion inside Quora recently and I wanted to share it with you because this aspect of bookkeeping can be so confusing to small business owners and there is no reason why this should be the case.

The discussion is based around how to enter journals correctly.

Now, don't start swearing when you read the magic word "journal" because I'm going to give you an explanation on this aspect of bookkeeping that should make it ever so easy to understand it.

Think of journals the same way as you think about a see saw - that's it!!! LOL

I can already hear you yelling "WHAT?", so let me explain what I mean -

Picture a see saw in your head - got it? - now answer me this question -

"When is a see saw balanced?"

"When both sides of the see saw are exactly the same weight."

That's it - can we go home now?

No? Ok, let me explain a little further!!!

Everything to do with journaling is based around "balancing" and what I mean by this is the numbers on one side have to balance to the numbers on the other side or else the journal is not right.

So - for those of you who prefer pictures, this is what a see saw - sorry journal - should look like for it to be correct -


So, you see above that there are two "things" sitting on the see saw called Debit and Credit - Debit sits on the left side of the see saw and Credit sits on the right side of the see saw - and by the look of things they are obviously the same weight because the see saw is exactly even, right?

Now, lets look at this from a practical perspective for a minute - lets change Debit's name to Materials (it could be Fuel, Stationery, Office Supplies, whatever) because you just bought some materials for your business and you paid for these materials from your business bank account, so what do we need to change Credit's name to?

Business Bank Account did I hear you say? Correct - well done!!!

So, we now know that we have Materials on the Debit side of a journal and Business Bank Account on the Credit side of the journal, but what happens if we do this -

What happens if the Materials cost you $100.00, but we only entered the amount of $90.00 on the Business Bank Account side?




That's right - as you can see, the Materials amount is "heavier" than the Business Bank Account amount so the credit amount "slips down" the see saw and crashes into the Materials amount - no good!!

Ok, so what happens if the Materials cost you $100.00 but you enter the amount of $110.00 on the Business Bank Account side?


You've got a similar problem haven't you, only this time Business Bank Account is "heavier" than Materials so Materials "slips down" the see saw and crashes into the Business Bank Account amount.

So, is it beginning to make sense now?

There's nothing difficult about journal entries - all they are is a see saw with one side called Debits and one side called Credits and until the see saw looks like this -


- then something is wrong with it.

I hope this helps you understand all this journalling stuff a little better and if you want to know more on it, just let me know.

16 Aug 2016

Who Would Have Thought Ah?

I can honestly say - hand on heart - that I never thought this BookPals Business Sanity podcast episode would have ever launched, so it just goes to show that you never know what surprises are just around the corner!!!

I can also say - hand still on heart!!! - that this is by far the hardest podcast episode I have ever done.

I'm not going to go into great detail here for two reasons - firstly, it would spoil the episode and secondly, because I have every intention of creating a lengthy blog post on this podcast's topic in the near future because there is a fair chance that you could find yourself in a similar situation if you are in the process of getting a new business venture "off the ground".

What I will do, however, is give you a high level overview of what this episode is all about -

BookPals wandered off into the wilderness and I have only just got it back on track!!!

That's right - BookPals lost it's way for a number of different reasons which are outlined in the podcast and how it happened could so easily happen to anyone starting their own business venture that I thought it imperative to let you know about it.

Have a listen to this episode of BookPals Business Sanity to make sure the same thing never happens to you.

9 Aug 2016

It's Time To Find Out If This Entrepreneurial Journey Is Really For You!!!













I have just finished reading three books by Daniel Priestley and they had such an impact on me that I immediately jumped on to BookPals Business Sanity and released a podcast episode about them.

The books are called Entrepreneur Revolution, Key Person of Influence and Oversubscribed and I must say that anyone who runs their own small business - or is even thinking about starting their own small business - should read these three books.

The reason I say this is because these books will not only explain how to create a successful business but will also give you a real insight into what entrepreneurial life is really like, so that you can make a judged decision about whether or not this entrepreneurial journey is really your "thing".

Have a listen to this episode of BookPals Business Sanity and after doing so, have a read of Entrepreneur Revolution, Key Person of Influence and Oversubscribed and find out how to drive your business to a greater level of success.

8 Aug 2016

You Asked For It - You Got It - The Presentation In Audio!!!

I cannot believe how crazy the BookPals project has gotten over the past month or so!!!

I'll explain what I mean in upcoming podcasts and blog posts but to say that BookPals has had an "overhaul" is an understatement.

The "upside" is that we have a heap of exciting new announcements in the pipeline and I am sure that you will be most happy with what BookPals has in store for you into the future.

Enough about us - you would recall in a previous blog post that I recently gave a presentation to a group of small business owners about the power of podcasting to promote and market your business.

I received some feedback back to let me know that some of you wanted the presentation in audio format so that you can download it and listen to it while you are driving and/or commuting.

Never let it be said that we won't keep our customers satisfied - here is the presentation in audio format inside BookPals Business Sanity so that you can start getting ideas about the power of podcasting to promote and market your business!!!

Remember that if audio is your "thing", then why don't you subscribe to the BookPals Business Sanity Podcast via iTunes so that way each episode will download to you automatically once they are released?

Have a listen to the presentation now and let us know how podcasting can help you and your business.

23 Jul 2016

Who Would Have Thought That I'd Make It On TV!!! LOL

Well, it's finally happened!!!

After almost three years of hiding in my BookPals Business Sanity podcast "cave" I finally came out of hibernation this week to give a presentation of the power of podcasting to a small business networking group!!!

I must say that it was a most enjoyable experience - often, as small business owners, life can be quite isolated while we are focussing on driving our businesses to greater levels of success and it was a real breathe of fresh air to connect with people committed to business success.

I am not going to bore you with the whole presentation, but here is a 10 minute excerpt of the presentation I gave which will give you a fantastic insight into how creating your very own podcast can attract hundreds - if not thousands - of potential clients to your website (listen closely to the examples I give in my presentation to get a real understanding of how effective podcasting is).

After you've had a listen to this excerpt of my presentation, have a look at the podcast training course that is now available on the BookPals website.

This course has been made available by Sean Kaye (a previous BookPals Business Sanity podcast guest) and will provide you with all the tools and knowledge you need to create your very own podcast.

Let me know what you think ---




11 Jul 2016

Here's How To Take The Grind Out Of The Grind Of Running Your Own Small Business!!!

Hands up all you small business owners out there who have felt the stress and pressure of running your own small business really bear down on you?

As small business owners, we all like to think that we're like the god Atlas - and can carry the world on our shoulders - but the reality is that there comes a time where if you don't find some way to release the stress and tension of running your own small business you begin to question whether or not all the hassle is really worth it.

That's why it is so important to have some kind of "pressure release valve" in your arsenal of small business owner tricks to help put some sanity back into this "thing" that we call running our own small business.

Well, recently I was introduced to someone who has created some wonderfully unique products that you can use as this "pressure release valve" and as soon as I heard about these products I asked her straight onto BookPals Business Sanity to tell you about it because I know that they will help take the grind out of the grind of running your own small business.

And that's why on this episode you meet Kylie Schmitzer of thedailygrindaustralia.com!!!

When you hear about Kylie's products you'll begin to understand how they can be used to make the stress and pressure of running your own small business simply melt away and you'll also have access to some wonderful gift ideas for your customers and staff.

Get ready to start your journey to Small Business Nirvana after listening to this episode of BookPals Business Sanity!!! 

27 Jun 2016

Here's A Way To Rock Your Customer's Socks Off!!!

Have a think about the last time you invited a customer, potential customer, or business partner out for a meal.

After the meal, what do you think they thought about your business?

What I mean by this is do you think they may have thought "Nice meal - nice people - who's the next business we have to meet?" or do you think they may have thought "What a most professional group - we have to do business with this lot!!!"?

Many business owners forget that "Wow Factor" can play a big role in determining whether or not your business is chosen over everyone else and this is why we invited Steven Lawson of henrysprofessionalbutlerandwaiterservices.com onto BookPals Business Sanity, because Steven and his team can put that real "Wow Factor" into your next business meeting.

Steven and his team provides professional butler and waitering services and when you hear about the type of events that he and his team can create, you will get a real understanding of how you can stand out from the crowd at your next business function.

Get ready to inject some serious "Wow Factor" into your next business meeting after listening to this episode of BookPals Business Sanity.

8 Jun 2016

Once And For All It's Time To Put The Fallacy To Bed!!!

How many times have you heard the term "Work/Life Balance" being bandied around and you've stood there - as a small business owner - mumbling to yourself "What a Crock - there is no such thing as Work/Life Balance"?

I agree 100% with you - this idea of a small business owner being able to "turn off" when they shut their doors at the end of each day is ludicrous - and anyone who thinks otherwise has never run a business in their life as far as I'm concerned!!!

There is, however, a solution if you are trying to achieve this goal of Work/Life Balance and on today's episode of BookPals Business Sanity you are going to meet someone who will show you the true meaning of Work/Life Balance, because on today's episode you meet Stephanie Mulac of stephanieleighmulac.com.

Stephanie is more than qualified to show you the true meaning of Work/Life Balance, because she "walks the walk" by running her own successful coaching business while at the same time travelling around the United States in a luxury RV.

AND she home schools her children as well!!!

Learn How To Lead The Life You Long To Lead After Listening To This Episode Of BookPals Business Sanity

Oh - and after you've listened to our chat - make sure you download Stephanie's wonderful gift to you!!!

30 May 2016

Almost Forgot To Tell You - XLerator Has Moved!!!!

With everything that has been going on during the past week I almost forgot to tell you that if you visit BookPals Business XLerator you'll find that it's gone!!!

That's because we've moved to Facebook!!!

I know - I know - when we first set up XLerator we told you that we were setting it up away from the "noise" of the major social media platforms, but the feedback that we have been getting is that the concept of XLerator is great, but it is too much of a hassle to be jumping to and from different websites to visit it.

What's the old saying - "Less is More" - and this is why we have moved XLerator closer to where you hang out so you can quickly and easily jump - check out what's going on - and then quickly get back to doing those things that are most important in your life.

So come on over and join us in the new BookPals Business XLerator Facebook Group - there are fantastic training resources for you there and the discussions are already starting.

Who knows - perhaps the answers to your most pressing business questions are already there ----

15 May 2016

Outsourcing - Yes Or No?

How many times have you thought about outsourcing non-core elements of your business?

We all have, so here's the question -

Why haven't you?

There are so many reasons that small business owners can come up with about why they "can't" outsource certain elements of their business, but when it's all said and done, you are actually leaving money on the table by not doing so.

And in this episode of BookPals Business Sanity you are going to find out why, because on this episode you meet Amanda Reed of TheTaskMasterVA.com.

Amanda provides all manner of outsourcing services to you - the small business owner - and when you hear about the services she can assist you with you'll begin to understand how you are seriously leaving money on the table by not using her services.

Get ready to increase the bottom line after listening to this episode of BookPals Business Sanity.

8 May 2016

Sorry We're Closed - Really?

My family and I have been travelling around the south east region of Australia over the past couple of weeks and at one point I encountered something that really made me question whether or not business owners are thinking about being there when their customers need them to be.

I found the situation we found ourselves in so incredulous that I decided to talk about it on BookPals Business Sanity so have a listen to what happened and let me know if you have ever found yourself in a similar situation and - if you run your own small business - how you are taking the things that I describe in this episode into consideration so that more customers have more chances to do business with you and your business.

It would be great to hear how this episode of BookPals Business Sanity helps make your business life just that little bit easier.

11 Apr 2016

Imagine If You Could Get Mass Media Exposure For Your Business ----

Do you sit at home watching the TV - or reading the newspaper - and think to yourself "Wouldn't it be great if my business could get heard about on these TV stations and in these newspapers?"

You sit there dreaming about the number of people who would find out about your products and services by seeing your business on TV - or reading about your business in the newspaper - and then reality hits home and you say to yourself "Don't be stupid - it would cost me a fortune to get my business advertised on TV or in the newspaper".

What if I told you that I knew of a place where 94% of all journalists hangout looking for people to connect with to help them put together the reports they have to create each and every day as part of their job?

And what if I told you that these same journalists are looking for people just like you to help them create these daily reports?

And what if I told you that I know of someone who can teach you how to connect with these same journalists so that they will be asking YOU to talk to them - not the other way around?!!!

Well, I do know where 94% of all journalists hangout - and the place is called LinkedIn!

And I do know that these journalists are looking for people just like you to connect with to help them create their daily reports!!

And I do know of someone who can teach you how to more effectively connect with these same journalists - and that person is Alex Pirouz of Linkfluencer.com!!!

And that's why I asked Alex back onto the BookPals Business Sanity podcast to show you how you can connect with these same journalists to get mass media exposure for your business.

As you will find out through this discussion with Alex, journalists are looking to report on products and services just like yours and the secret is not "pitching" your business just like everyone else out there, but framing the way you connect with them in a way that helps them in their already busy day.

Make sure you have pen and paper at the ready to jot down the gold nuggets Alex provides on how to get mass media exposure after listening to this episode of BookPals Business Sanity.

Oh - and by the way - remember to leave your questions for Alex below here in the comments section (you'll know what I'm taking about after listening to our chat!!!).

24 Mar 2016

Break Out Your Diary And Work Out A Way To Get To This One!!!



I recently received an email from Narinder Singh of Action Coach about an upcoming event that he is involved in next month and as soon as I heard about it, I asked Narinder to join me on BookPals Business Sanity to let you know about the event because the information being presented is absolute "business gold" to small business owners trying to drive their businesses forward.

The event is called The HUGE Power Of Small and the guest presenter is Mr Paul Dunn.

Here is a video of one of Paul's previous presentations and after listening to it, you'll get a real understanding of what Paul and his The Power Of Small philosophy is all about.

You can also register for Paul's upcoming event here, so break out your diary and work out a way to get to this upcoming event to learn how to use The Power Of Small to really drive your business forward.

Learn about The HUGE Power Of Small by listening to this episode of BookPals Business Sanity.