21 Mar 2016

Are You Swimming Against The Tide?

Have you ever heard about a business strategy and thought to yourself "That'll never work" and then been most pleasantly surprised to find out that not only were you wrong, but you yourself could easily implement this same strategy to seriously drive more traffic to your business?

Well, that's exactly what happened to me after receiving an email recently from Sean Kaye of CasualMarketer.com and as soon as I realised how potentially powerful what Sean was suggesting could be, I jumped straight onto Skype with him to talk about it on BookPals Business Sanity.

Our discussion was originally based around the pros and cons of long form versus short form copy, but by the end of this discussion Sean had provided a goldmine of ideas on how you can differentiate yourself from the rest of the pack to give yourself a serious competitive edge.

Get ready to start swimming against the tide after listening to this episode of BookPals Business Sanity.

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