24 Dec 2016

How to Stand Out From The Crowd The "Old Fashioned" Way!!!




Well, it's that time of the year again - Christmas is here and this is the time where all us small business owners are supposed to power through the lead up to Christmas, then "wind down" and spend time with family and friends and have a relaxing break.

But it never happens, does it?!!!

I don't know about you, but the Christmas "down time" often does my head in!!!

Sure, there is a brief "lull" before the next year's "storm", but these lulls often give you time to start thinking about the year just past and the year now ahead of you - and it can frighten the hell out of you, can't it?!!!

Where did I go wrong this year?

Where were the holes in my processes?

What strategies can I implement to make my business more successful next year?

You add your own questions to this list here ---

Well, I have just returned home from a quick, last minute dash to the supermarket because we had forgotten something needed for the Christmas dinner tomorrow (of course) and I saw something that really made me think about a way that small business owners can stand out from the crowd.

What I saw was a young couple standing out front of a vacant small business premises - with tape measures, paper and pen in hand - really excited because they are obviously in the process of opening up their own business and were working out ways in which to set up their new shop.

"Ok, so where is this going?" I hear you say, but before I explain let me take a step back:

One sad fact of business life that I have noticed around my local area over the past year is a steady increase in "For Lease" and "For Sale" signs going up in the shopping areas around where I live.

It is a fact of life that the Internet and the online shopping experience is growing at a great rate of knots and the sad consequence of this is that more and more retail outlets are closing their doors as a result.

So, here's the thing - does this present an opportunity for you?

When you are next driving around your own local shopping district, take note of the businesses that have closed and how many of these same businesses sold similar products to what you sell?

Now, if there are no longer businesses in your niche in the area, does this mean that if you moved in to one of these properties you would now be the only business of your kind in your local area that people had "in person" access to?

Let me clarify one point - I'm not talking about if you run a "vanilla" style retail outlet that sells clothes, footwear and all of life's "staples" that people know they can get for pennies on the dollar online, but what if you sell "stuff" that people won't - or can't - buy online?

Fresh fruit and vegetables.

Hairdressing and personal grooming services.

Health and lifestyle coaching services.

Add your own example of "niche" style products and services here ---

Now, something else to keep in mind - all these vacant business premises are owned by landlords who are not currently getting any income from their investments because their properties are vacant - does this provide an opportunity for you to get a long term lease for a fraction of the price it would normally cost you when all these shops were tenanted?

If you're sitting at home over this holiday period thinking about ways to drive your business to greater levels of success, spend a moment thinking about this - who knows, doing business the "old fashioned" way may actually be the best way to stand out from the crowd.

I hope you have a wonderful Christmas and a prosperous 2017.


14 Dec 2016

The Proven Scientific Techniques Behind Successful Selling

Be truthful because we're all friends here - as a small business owner, does the thought of standing in front of people to sell your product or service to them absolutely terrify you?

The idea of having to stand in front of people to sell your products and services can be a very daunting task for many (most?) small business owners, but what if I said to you that there are tried and true scientific principles that you can start using today to make selling much more enjoyable and very - VERY - profitable.

Well, these scientific principles do exist and that's why on this episode of BookPals Business Sanity we have invited David Hoffeld of hoffeldgroup.com back to discuss these principles in depth with you.

David has recently released a book titled The Science of Selling where he outlines decades of proven scientific principles that will help you drive your business to greater levels of success and after listening to this episode you'll begin to understand that effective selling is the only true way to explode your "bottom line".

Sit back and get ready to slam your business into overdrive after listening to this episode of BookPals Business Sanity.

4 Dec 2016

Yo Ho Ho - Here We Go!!!

Well, it's that time of the year again - time to start stressing out like crazy while you think of unique Christmas gift ideas for family and friends!!! LOL

What is it about Christmas - we spend so much time mulling over interesting and unique gift ideas for our family and friends and how often do we hand over a gift to someone after spending hours searching for that gift that is "just right for them" only to get that fake "This is fantastic - thank you so much!!" comment in return and you leave the Christmas party knowing that your gift is going to be stuffed in to a drawer - never to be seen again - until the cupboards are rummaged through some time next year when the person concerned is looking for "junk" to get rid of in a weekend garage (car boot) sale?

Now, if you have a family or friends who run their own small business and you know that they spend hours doing their bookkeeping while all the time hating it because they neither like - nor understand - this aspect of business, how's this for an idea -

Why don't you give them BookPals for Christmas?

Have a think about it for a minute - instead of giving them some trinket that they are going to think about for no more than thirty seconds after you have left their house, you could give them something that will make their business lives easier, because once they start using BookPals they will be able to get their bookkeeping done quickly and easily so that they can get back to doing those things in their lives that are most important to them.

Better still, an annual BookPals membership is probably going to cost you less than that same trinket that's going to get thrown in a drawer as soon as you leave because it costs the grand total of $5.00 per month to use BookPals AND the first month is free!!!

Have a think about it - would you prefer that small business owner friend or relative of yours to give you that fake "This is fantastic - thank you so much!!" comment or would it be better if you gave them a Christmas gift that just keeps on giving all year every year and they will be forever grateful to you?

If you want to give them a gift that will truly be of benefit to them long after the Christmas turkey has been devoured, sign them up for a BookPals membership at www.bookpals.biz - they will appreciate it and will be thanking you for it long into next year.