13 Feb 2017

How Effectively Are You Marketing Your Business?


I saw something yesterday and have to share it with you because it's a great example of what not to do when advertising your products and services!!!

This big 4 wheel drive vehicle towing a trailer was heading down the road towards me and as it got closer I could see that there was signage all over the trailer.

Advertising on vehicles has always fascinated me because I think it is a great way for small, local based businesses to get the word out about their products and services so as the vehicle approached I waited in anticipation to see what type of business it was.

Anyway, the vehicle drives by and guess what the advertising said -

ROBERTSON BROTHERS

I laughed and shook my head in amazement - now I know their surname and now I know there is more than one of them, but I do not have the faintest idea what kind of product or service they provide and if it they sell something that I need, I have no way of knowing how to contact them.

Advertising is one of those expenses that many small business owners begrudge paying because they (often?) don't see the return on their investment - is your advertising giving you the best "bang for your buck"?

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