I want to share something that happened to me over the weekend because I think it is a wonderful example of how powerful communities can be - regardless of whether these communities are offline or online.
Last weekend we were looking for gift ideas for birthday presents and we ended up at our local Apple Store to look at Apple Watches.
I had better set the scene for you before going on with this story - I love technology and I am pretty much an "Apple Everything" kind of guy!!!
This blog post is being created on an iMac, my Macbook Pro always comes out with me on business meetings, my iPad is never too far away, I am always checking the time on my Apple Watch and I would be lost without my iPhone.
Here's the thing though - to say that I only use my Mac products to about 10% of their capacity is an understatement!!!
Don't get me wrong, I am not a Luddite by any stretch of the imagination but my focus is very much on the ways you can use technology for business and because of this, I am blissfully unaware of about 90% of what all my gadgets can actually do.
Anyway (getting back to the story!!!) we rock up to our local Apple Store and I get chatting to one of the fantastic team members there who starts giving me the rundown on everything there is to know about the Apple Watch.
It is around this time my attendant notices that I actually have an Apple Watch on and asks if I want to learn how to use it.
I stick my chest out and start with the "Oh no - I am just trying to get an idea on the "specs" to work out if this would be a good present for a family member" to which my (darling) wife pipes up and says "Technology is wasted on him - he has everything you guys sell, but knows about 10% of what they are capable of"!!! LOL
The girl serving us starts cacking herself laughing and says "Why don't you let us teach you how to use everything you own?"
She then goes on to explain how you can check out Today at Apple 24/7 to find out what is being taught on what day and at what time and all you need to do when you find something that interests you is rock up and take part in the lesson!!!
To say that "The Luddite" was impressed is an understatement and I will be making use of the training available at my local Apple Store on a regular basis moving forward.
Why am I telling you this?
This experience got me thinking about how powerful communities can be.
As small business owners we are constantly looking for ways to differentiate ourselves from our competition and one way to do this is by forming a community around what you sell that not only helps users of your product or service but also makes you the "go to person" in your particular field of expertise.
Here's an idea - if trying to create your own community is something that really interests you, why don't you join us inside BookPals Business XLerator?
XLerator has been created for small business owners just like you to meet and help drive your business to greater levels of success and it is the perfect platform for you to start becoming the "go to person" in your area of expertise.
Why? Because there are almost 1800 members inside XLerator so you have a captive audience just sitting there waiting to hear from you.
Why don't you come into XLerator now and create raving fans for your product or service?